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I love the fact that in Singapore, companies show almost no imagination in their naming strategies – they just seem to follow a standard, simplistic process [probably mandated by the Government] …
[1st Word] A word that represents a positive statement.
[Subsequent Word/s] What your company fundamentally does/produces.
Infact, I’m surprised Singapore Airlines didn’t name themselves SUPERIOR Singapore Airlines – but then knowing the mentality of the place, they probably think ‘SINGAPORE’ is the most positive word in the entire English language.
Anyway, I wait with baited breath till the Army is renamed ‘Forceful Fighters’, the Navy become ‘Brilliant Army On A Boat’ and the Police get known as ‘Occasionally Used, Always Outstanding Crime Solvers’.
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