The Musings Of An Opinionated Sod [Help Me Grow!]


Is Lazy Marketing Better Than Investing & Communicating Endless Product Developments That People Don’t Want Or Need?
April 23, 2008, 7:27 am
Filed under: Comment

What next?

Kentucky Fried Chicken renaming itself to KFC?

MacLean’s toothpaste calling themselves mouthpaste?

At least Shreddies have the decency to acknowledge they’re being cheeky bastards rather than act like they’ve just embarked on some revolutionary change which will alter life, the Universe and everything beyond.

Still think Polo mints were the coolest [pun not intended] when they sold their ‘holes’ but this is good and probably saved Shreddies a fortune in needless NPD.

Comments / thoughts - especially from John “Marketing Is My Middle Name” Dodds

[Thanks to Digicynic for this link]


7 Comments so far
Leave a comment

what about our repositioning of spam, doesnt that deserve a credit for lazy shit?

Comment by andy@cynic April 23, 2008 @ 7:52 am

but “diamondesque” jewellery is the fucking best.

i like the ad and i like the bravery of the client so its fucking shocking to learn ogilvy are behind the crispinesque spot.

come on pete, get fucking pissy

Comment by andy@cynic April 23, 2008 @ 7:55 am

hehehe this is great, and yeah, props to the client for not thinking their fucking cereal made out of little parcels of wheat was the most significant contribution to mankind since the discovery of fire. how rare!!!

Comment by Age April 23, 2008 @ 8:00 am

Imitation is the sincerest form of flattery Andy :)

Great point Age and this ad would definitely make me pick up a box of Shreddies.

Comment by Pete April 23, 2008 @ 8:15 am

now this is post-modern advertising…

;)

Comment by lauren April 23, 2008 @ 9:25 am

Don’t you start Lauren ;)

Comment by Charles Frith April 23, 2008 @ 11:41 am

Looks cubist to me.

Comment by John Dodds April 23, 2008 @ 3:56 pm

RSS feed for comments on this post. TrackBack URI


Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>