Is Lazy Marketing Better Than Investing & Communicating Endless Product Developments That People Don’t Want Or Need?
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April 23, 2008, 7:27 am
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Filed under: Comment
What next?
Kentucky Fried Chicken renaming itself to KFC?
MacLean’s toothpaste calling themselves mouthpaste?
At least Shreddies have the decency to acknowledge they’re being cheeky bastards rather than act like they’ve just embarked on some revolutionary change which will alter life, the Universe and everything beyond.
Still think Polo mints were the coolest [pun not intended] when they sold their ‘holes’ but this is good and probably saved Shreddies a fortune in needless NPD.
Comments / thoughts – especially from John “Marketing Is My Middle Name” Dodds
[Thanks to Digicynic for this link]
7 Comments so far
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what about our repositioning of spam, doesnt that deserve a credit for lazy shit?
Comment by andy@cynic April 23, 2008 @ 7:52 ambut “diamondesque” jewellery is the fucking best.
i like the ad and i like the bravery of the client so its fucking shocking to learn ogilvy are behind the crispinesque spot.
come on pete, get fucking pissy
Comment by andy@cynic April 23, 2008 @ 7:55 amhehehe this is great, and yeah, props to the client for not thinking their fucking cereal made out of little parcels of wheat was the most significant contribution to mankind since the discovery of fire. how rare!!!
Comment by Age April 23, 2008 @ 8:00 amImitation is the sincerest form of flattery Andy
Great point Age and this ad would definitely make me pick up a box of Shreddies.
Comment by Pete April 23, 2008 @ 8:15 amnow this is post-modern advertising…
Comment by lauren April 23, 2008 @ 9:25 amDon’t you start Lauren
Comment by Charles Frith April 23, 2008 @ 11:41 amLooks cubist to me.
Comment by John Dodds April 23, 2008 @ 3:56 pm