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Photo: Phil Sherry
A while back there was a movie called ‘Two Girls & One Cup’.
It was so sick, that people started videoing the reaction of people watching the clip and posting it on Youtube.
Well, given we live in a shock culture, some sick and twisted individual has gone and made something even worse.
Yes, even sicker than shit and vomit!!!
Apparently this new piece of filth is called ‘6 Girls & A Dead Guy’ and whilst I could direct you to the original film – which is amazingly on YouTube [though I expect it to be taken down any second now] my moral stance doesn’t allow it … so instead I post a clip of how some guys reacted when they were asked to watch it for the first time.
OK … OK … so it’s nothing to do with some sick movie, it’s our response to the car crash that was Ogilvy Athens ‘song’ for David Ogilvy.
I have a huge amount of respect for that network but this sort of thing makes me ill. Infact any agency song pisses me right off.
I know some people think it shows the company is full of passion, but in the real World, they just think it’s a company full of shit.
Remember Mindshare’s horror of ‘We Work Hard For The Money‘?
What about Bank Of America’s U2 parody ‘One Bank‘?
Then the all time classic, the Singaporean Ministry Of Embarassment?
Who the hell thinks this rubbish is a good idea?
Don’t get me wrong, passion can be a true competitive advantage but this sort of thing isn’t passion … it’s contrived, humiliating and downright embarassing … especially because you just know they’re taking it all so seriously.
[At least BBDO's 'home of big breasts' rubbish was done with tongue firmly in cheek]
A while back a guy told me what he thought was the difference between a brand that had cred and a brand that was dead.
He summised it by saying Apple would NEVER have a guy dressed up as an iPhone walking around exhibitions because they know it looks sad … yet almost every other company seems to think this ‘characterisation of their product/brand’ is a good idea because it makes it people friendly. I think he might have a point – because what so many companies seem to be missing is that people friendly doesn’t always mean desirable, just like disruption, doesn’t always mean positive.
David Ogilvy was one of adlands true great thinkers/doers … he developed a network that created some of the greatest ideas of advertsing … however this clip shows how far they’ve fallen and what upsets me is they still have the audacity to claim they are innovative and interesting when in the majority of cases, what they do is churn out the same idea over and over again or – to keep some of their genuinely talented folk happy – scam.
Because of this – and because I believe this sort of thing is undermining the industry I love and work in – I ask you you to please post/pass on any one of our ‘6 Girls & One Dead Guy‘ flicks [there's a total of 5] because as of today, I/we are officially declaring [not violent, please no legal action, ha] war on Ogilvy in the hope that naming and shaming might embarass them to be as good as we all know they can be, because as one of the biggest companies in adland, their improvement can help drive change across whole category and by god do we need it.
RESPECT THE LEGACY OGILVY OR GET OUT THE WAY.
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