The Musings Of An Opinionated Sod [Help Me Grow!]


This Post Is More Dysfunctional Than Mr & Mrs Dysfunctional, From Dysfunctional Drive, Dysfunctionalville …
February 8, 2013, 6:10 am
Filed under: Comment

So this is my last post for over a month.

A MONTH!!!

How about that for making your 2013 awesome?

You see next week is Chinese New Year so the entire country shuts down to allow 1.3 billion people to fire off firecrackers from 12:01am [+1 second] till 11:59pm [+ 59 seconds] for 7 whole fucking days straight.

[Given it's the year of the snake, I'm assuming 2013 will prove to be a fantastic year for bankers, lawyers and 1970's BBC television presenters]

Then almost immediately after, I go to the other extreme where I take my Mum to North Polesville so she can [hopefully] see the Northern Lights.

How my birkenstocked toes will cope in –50 is anyone’s guess, but we’ll give it a go.

What this means is that I won’t be writing any more rubbish until March 11th … but before you get the celebrations under way, spare a thought for my poor wife who will have to cope with me 24/7 for over 28 days straight.

So as my last post for Feb, I thought I’d talk about something I’ve been seeing more and more of and that’s what I call, irrational assumption.

Irrational assumption is where people assume a person has a lot of additional values/talents/skills simply because of one defining accomplishment.

God, that makes no sense does it.

Does it?

OK, let me give you an example.

In China, you often hear people characterising anyone that has gone to university as Worldly, sophisticated and successful.

Why?

University doesn’t mean you’re Worldly.

Nor does it mean you’re automatically – or even guaranteed to be – successful or sophisticated.

And in China, where the education system is based more around ‘memory’ than ‘application’ [If only for the sheer volume of people it has to cater for] it arguably means it even less.

Not only that, but with so many people now going to university in China, we have started seeing – from a white collar employment perspective – supply outstrip demand.

Please don’t read into this that I’m saying people who go to university in China aren’t smart or capable of achieving great thing – that is, hopefully quite obviously, not the case at all – I’m just saying that it is wrong to assume that because someone achieves one thing, they must also have/embrace/adopt a whole host of other characteristics.

Of course this situation is not exclusive to University graduates or China … I am continually bombarded by shit that is totally irrelevant, just because a company assumed a person of my age and travel commitments must like golf, wine & BMW’s … but the point is, while adland has to – to a certain extent – segment people into groups, if we continue blindly making additional assumptions to their character, interests and achievements simply because of something else they’ve done/achieved, then we’re going to spend even more millions of our clients dollars alienating, rather than attracting.

Given I’m gone for a whole month, if anyone would like to point out any other irrational assumptions, I’d be very interested.

And can we try and avoid the usual cliché on this blog such as:

+ All planners are twits.

+ All Queen fans are stupid.

+ All Birkenstock wearers are lesbians who like German folk music & hairy underarms.

Cool?

Good.

And with that I’m gone.

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83 Comments so far
Leave a comment

You lost me when you said you were having a fucking month off.

Comment by Billy Whizz

I thought you had shitloads of holiday before but at least you spread them out over 12 months. In the first 3 months of 2013, you’ll have had 3 holidays. Three! Is be impressed if I wasn’t so jealous and confused.

Comment by Billy Whizz

I know … I know … but if it’s any consolation, I don’t have another holiday till at least June. Ahem.

Comment by Rob

Here’s my irrational assumption. Dan W is out of his mind.

Comment by Billy Whizz

New year, old habits eh Rob?

Comment by DH

A month. That’s the longest period between blog posts isn’t it? I wonder if you will be able to last that long in silence? Maybe if your fingers are frozen. ;)

I like the term “irrational assumption”. There is certainly a lot of it in advertising. There’s also a lot in companies. I remember many occasions where a client told me about their customers, only for it to sound more like a dream than a reality.

There are already too many decisions made through the Hollywood lens of reality without us adding our own assumptions. I know time is increasingly the greatest pressure placed on business but all this guessing is undermining effectiveness. The average “audience overview” gives more information about the person writing it than the people it is supposedly about.

I like this post Rob. You’re not saying anything new but you’re saying it which is more than most do.

My irrational assumption is that luxury brands are only bought by the top tiers of society and they’re all educated, wealthy and aspirational.

Have a great (latest) holiday Rob. I hope you and your Mum have a great time.

Comment by Pete

Great title on this post too.

Comment by Pete

My irrational assumption is that every comment you make is just one over-my-head-backhanded slap down of the post written..

I mean you were at Cynic.. you gotta be taking the piss with everybody..

Comment by niko

His niceness ruined it for everyone. We couldn’t be called cynic when he was turning it into charming.

Comment by DH

Only on this blog could fairness and consideration be viewed as a negative.

Comment by Pete

Cynic was named, I believe, because of the guys view on contemporary marketing practices, not their desire to treat people disrespectfully. In fairness to you Niko, I may be wrong on this point.

Comment by Pete

For clarity Pete, the answer you seek would be dependent on who you asked.

Comment by George

Pete.. did you just bitchslap me.. If so.. good..

this is Rob’s last post in while and to leave it on point and subject would be wrong..

Comment by niko

Putting aside the issues of both your character Pete [which is wonderful, I would like to add] and our old company naming strategy [which was definitely the former of your 2 options, at least for me] … your point that many audience definitions says more about the author than the target is a great one.

I remember years ago Andy and I being at Harrods and being told that they literally catered for the top 5% of British society. I also remember Andy asking whether they’d walked through their store recently because he thought it was packed with American tourists who were buying anything just so they could walk out with a Harrods bag. Which sort of fits in with your ‘irrational assumption’ suggestion.

Thanks for the best wishes. Now I know little Bonnie is going to be OK, it’s going to make the whole thing much easier to enjoy.

Comment by Rob

Irrational assumption: People who look cool are.

Comment by John

I’m safe then.

Comment by Rob

Irrational assumption: common sense.

Comment by John

Oooooh, I like that one. You’re on a roll Mr Dodds.

Comment by Rob

I foresee my efficiency improving dramatically over the next month. Have a wonderful time with your mother, your trip sounds fascinating. Try and wear some closed shoes.

Comment by Lee Hill

Funnily enough, so do I.

Comment by Rob

This post is a bit like Doublethink in 1984 (did anyone notice George Orwell looks like Dot Cotton’s Dad)
One hand, I’m loving the observation and thinking about another one, folks that assume everyone shares THEIR values, from the Tea Party to brand managers who won’t accept no one gives a monkeys about their new limited edition variant
On the other, I’m seething at the months holiday and fighting not to engage in the ‘it’s not an assumption that Queen fans have something wrong with them, it’s a global inight’ line of disussion.
While all is thrown into disarray at the joy of someone who loves his Mum and much I do and a Mum who loves her kids as much as I do.
By the way, yesterday, when the great news about Bonnie was shared, was the day that my little girl said Daddy properly for the first time.
I wouldn’t read too much into it, this morning Radio Gaga came on the radio and she promptly ignored porridge and stared dancing in her high chair (basically doing the twist sat down). I don’t know how you manipulated the Force to make this happen, but you Jedi mind-powers are truly impressive

Comment by northern

Now you know how I ensure Dan doesn’t fire me for holiday overload.

Glad your daughter is keeping you on your toes. Yesterday was a good day for them and an even better day for us.

PS: I will now use the force to make you think of a Queen song of my choice. No? Sorry but I’ve already started so “Don’t Stop Me Now.” Ahem.

Comment by Rob

My irrational assumption of the month is that just because you have a fancy prefix, or are a harvard business school dean, it doesn’t mean your right: http://danielbluzerfry.wordpress.com/
Probably not the best puddle to make splashes with, but hey!

Comment by DBF

Similar to the irrational assumption that being a planner means you’re smarter than a harvard bd dean.

Comment by DH

hello everyone. i want to say thanks for all your nice words over the last month. its been an ultra shit time for us but its all working out now, thank fuck.
thats it. thanks again you soft, lovely bastards. see you sometime when campbell isnt on another 30 day holiday.

Comment by andy@cynic

‘Like’

Comment by northern

+1
x100

Comment by Bazza

+1

Comment by DH

+1

Comment by niko

It pleases me immensely to see your swearing grace this blog again Andrew.

Comment by George

+1

Comment by DH

Best comment of 2013. Good to hear you Andy.

Comment by DH

Lovely surprise to see your bad language back on here Andy. More evidence things are going well with the little one. Brilliant.

Comment by Rob

Great to hear you again. You’ve been missed. They’ve been in a planner wanker fenzy without you here. Everything is going to be OK again.

Comment by Billy Whizz

Don’t get me going about planner wanker frenzy, I had to spend half a day this weel listening to folks talk about the semiotics of engine oil

Comment by northern

Did that go smoothly?

Comment by John

Are you on meds?

Comment by DH

Is engine oil code for crack rocks?

Comment by Billy Whizz

Tumbleweed.

Comment by Billy Whizz

This blog or your head?

Comment by Rob

I may well regret saying this, but a day without one of your blog posts to greet me just doesn’t feel quite right. Great seeing you last week, have a wonderful time with your Mum and wrap up well. That includes wearing shoes.

Comment by George

You need to get out more George.

Comment by DH

let’s just all fucking admit it.. we miss trashing Rob.. hence the fact we are lurking around here hoping he will slip up his resolve not to post so we can shoot fish in a barrel like blade runner..

Comment by niko

I’m holding firm. I’m holding firm.

Though I admit, by commenting, I’m showing my resolve isn’t as strong as Chuck Norris after a steroid injection. Or something.

Comment by Rob

Also known as being tough as an Italian soldier. (Sorry Mrs C)

Comment by DH

He’ll be going outside. He may be some time.

Comment by John

2 weeks and not a post. I’d be happy except it means he’ll be bursting with shit when he gets back.

Comment by Billy Whizz

Is there an echo?

Comment by Billy Whizz

Is there an echo… there an echo…. an echo….. cho… o………

Comment by echo

http://hsmaker.com/harlemshake.asp?url=http%3A%2F%2Frobcampbell.wordpress.com%2F

Look what you making me do to feel like trashing you..

Comment by niko

When even Niko succumbs to Harlem Shake ridiculousness, there is little hope the rest of us can maintain our integrity.

Comment by George

you lost that the moment you commented on this blog. you made it fucking worse on yourself when you commented on this blog even though campbells defeated all expectation and resisted updating in ages. but its ok george, ill still put up with you. youve earnt that.

Comment by andy@cynic

One comment and you make this blog worth visiting again.

Comment by Billy Whizz

Lovely to have you insulting me again Andy. Hope all is good … I’ll check in with you soon, whether you like it or not.

Comment by Rob

Look Rob, stop stalking grannies and gnomes in Asda and bloody post something, It doesn’t have to be good, it just has to be a post.

Comment by northern

Are you suggesting I do occasionally write something good? Obviously you’re uber-bored if you’re suggesting I write something … but no, I won’t concede, mainly because I’m just about to go into the internet free zone and I know it will please you knowing how much of a sense of loss I’ll feel being disconnected from everything – even if it’s 99% utter rubbish.

Comment by Rob

This has gone on too long. Write some rubbish Rob, the world is too sensible right now.

Comment by DH

Northerns gone insane.

Comment by Billy Whizz

That happened a long, long time ago

Comment by northern

This will wind him up when he gets back anyway

http://joymachine.typepad.com/northern_planner/2013/02/campbell.html

Comment by northern

Don’t know if it’ll wind campbell up, but it’s fucked me up. Planning gay.

Comment by Billy Whizz

Talk about Sophie’s choice. Either putting up with Rob’s posts or having to put up with Northern’s love letter in Rob’s absence. Sickos.

Comment by DH

You mad fool Northern. I’d better get back soon to stop you making any more career debilitating posts about me.

Comment by Rob

Don’t worry, my career couldn’t be any worse

Comment by northern

That’s a very sweet post you’ve written Northern. It perfectly captures the persona Robert wants everyone to think he has. ;)

Comment by Bazza

I’m temporarily back on line Baz and you are in a teensy bit of trouble. On the positive, I’ve bought 2 more ipad minis for people while on this trip – hope that moves your share price northward.

Comment by Rob

Mine still hasn’t been delivered yet Rob. Did you put the right postage on it?

Comment by DH

Tick tock tick tock

Comment by northern

Monday. You must be a quiver of excitement. You poor man.

Comment by Rob

Thank God for Weigel

Comment by northern

That’s what God say’s too.

Comment by Rob

That reminds me of that joke about an incident in heaven – Gabriels asks Peter what’s up, Peter says, “We’ve a problem, God’s starting to think he’s Bono”

Comment by northern

Boom Tish.

Comment by Rob

Anyway, Weigel’s too serious. There’s more slapstick over here.

Comment by northern

You haven’t seen him when he’s had a beer.

Comment by Rob

‘A’ beer. He’s not a lightweight is he?

Comment by northern

You mean like someone who drinks diet coke, ice, no lemon drinker?

Comment by Billy Whizz

Only thing that’s light about Rob.

Comment by Billy Whizz

It’s Coke Zero these days. Still with ice. Still without lemon … but a whole new level of manliness drink.

And yes, I am writing this comment at 5:18am. Bloody jetlag … I had forgotten this time even existed and I hope I forget about it again very soon.

Comment by Rob

Welcome back Robert. I hope you had a wonderful holiday with your mum. Judging by your instagram updates, it was certainly eventful and memorable. Looking forward to Monday. That is when your posts start again isn’t it?

Comment by George

Yes I did and yes it does. God help us all.

Comment by Rob

Is tomorrow the day Robert? I hope so, the days haven’t felt normal for the past month.

Comment by Pete

You make that sound like that’s in a bad way. Not possible.

Comment by DH




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