The Musings Of An Opinionated Sod [Help Me Grow!]


The World’s Gone Mental.
August 25, 2006, 9:48 am
Filed under: Comment

There are moments in my job where I just ask what the hell am I doing!

For the last few days I have been at a massive conference for one of our biggest clients.  It was a chance to meet, greet and take people through the masses of work we’re doing for them.

So imagine my surprise when having just gone through the strategy for their new campaign, I was stopped by one of their global heads who said …

“I like what you are doing, I just can’t understand why you are doing it”

Within a nano-second it dawned on me … they had no idea we had been given the ‘green light’ to proceed with one of the biggest changes in their company of the past 10 years. 

I honestly was lost for words for a few seconds but my client [another of the key CEO’s] jumped in and proceeded to explain what he had asked us to do. 

There then followed 90 minutes of pandemonium [with us being asked to leave the room as they don’t have these ‘discussions’ infront of agency people] where at the end of it, we were told they love what we have done for them but they had some more ‘thinking to do’ before they could tell us how to proceed.  

I wouldn’t mind except we’ve gone and spent a fortune making a bunch of ads!!!!  Thank god they signed the estimates, haha!

I find it amazing many people think advertising folk don’t understand business when the so called ‘experts’ let shambles like this happen.  Oh well … guess it keeps life interesting.

Talking of that … I got sent this awful, awful, awful DM campaign from skincare company, Imedeen.

 

[The words say: “My secret to be beautiful skin?  I swallow”]

What on earth were they thinking?  It’s about as subtle as a cucumber down a pair of cycle shorts!! 

And contrary to what you may think … it wasn’t ‘approved’ by a sad, sexist bloke who gets his sexual kicks from this sort of rubbish … it was a new-Mum that said ‘Yes’ to this crap.

I don’t know if they are trying to be young, cheeky or mischievous – but whatever they are, they are suffering from an alarming lack of judgement.

The thing that especially annoys me, is that if this was for a male product, they’d be universal outrage about it – but because it’s for a female brand, people will just put it down to ‘bad taste’.  It’s a crazy, mixed-up World and I thank God it’s Friday – it’s all been too much for me this week, ha!!


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