The Musings Of An Opinionated Sod [Help Me Grow!]


Eat Yourself Thin …
April 19, 2007, 8:00 am
Filed under: Comment

Boxed Fat Cat

So for the last 2 weeks, Jill and I have been doing this thing called ‘Magic Meals’ … which is basically a service where every morning, all your days food is brought to your door so you can eat healthily.

The company ensures all the food is nutritionally balanced for your needs and ensures there’s always a nice variety so you don’t get sick of eating tuna salad 3 times a day.

And you know what … it’s bloody good and its bloody easy.

Sure, there’s the odd thing that tastes of rubber … and only having the bare minimum of carbs is abit of a pain [I am half Italian afterall] but even though it costs abit … I have to say it is bloody worth it especially as I feel and look a hell of a lot healthier than normal, ha!

Hell, it even gave me an excuse to buy a sort-of gadget for my office …

 My mini fridge/freezer/oven

However while I am glad to be getting back on the straight and narrow of health, it does highlight the sad fact that I – and millions like me – have succumbed to one of two debilitating illnesses …

1 Work Over Life

2 Instant Gratification Disease

The bit that bothers me most is that I think I suffer abit from both ‘ailments’ – and I am sure I am not alone.

I can’t remember the last time I went home on time … and the last time I had a week of eating home cooked, healthy meals was probably when I was a kid. Then there’s the fact I rarely get to have uninterrupted free time – even though it is often nothing more than an enquiring SMS.

The problem is we have put less and less importance on our lives.

For many people, everything comes before looking after ourselves – and we validate all our hard efforts by buying even more pointless tat [mini-fridge anyone!?] and slowly drowning in a sea of debt. And we all know it but we continue to do it.

I am very, very, very lucky to have some cash that allows me to do this sort of thing – because quite frankly, if I didn’t, I’d probably need a heart-attack or something to ‘shock’ me into the straight and narrow.

The added problem is that companies … and ad agencies … are latching onto this ‘trend‘ and rather than actually helping people fight to gain back their life, they are – in the main – actually pushing them further into the prison of helplessness.

From instant ‘sort-of’ healthy meals … through to Blackberries … through to peeled oranges … through to internet shopping … through to ‘mini-breaks’ … through to ‘Don’t Live A Life Of Regret’ style advertising … through to, well you get my point.

The opportunity for a brand to be a ‘champion for the really important things in life’ is there for the taking – and while some like the quite brilliant TESCO’s have done some fantastic stuff [as have NIKE with their ‘Mothers Group Running Club’], they are still in the minority and I truly believe this is a massive opportunity for any brand/agency with the foresight, passion and balls to make it happen.

I’ll push as hard as I can and I urge you lot to do the same but in the meantime, I promise to try and get my life back under abit more control – but when you have people working with you like the people I have working with me, it’s harder than scaling Everest! Ha

 Saying ‘no’ to bad food habits.

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63 Comments so far
Leave a comment

do they deliver to rio?

Comment by andy@cynic

I thought you were already on 2 diets … mainly because you don’t get enough food on 1. Ha!

Comment by Rob

fucking crap 1970s joke.

Comment by andy@cynic

They had a great sense of humour back then.

Comment by fredrik sarnblad

Thank you, that means a lot.

Comment by Rob

you creeping swedish fuck

Comment by andy@cynic

Intelligent comeback … as usual.

Comment by Rob

and here i was admiring that typically andy-like comeback. (nothing personal fredrik)

Comment by lauren

Creative comeback. (No offence taken Lauren)

Comment by fredrik sarnblad

Hang on a mother f#%king second!!!!!
I was reading this quite happily until I came across:

“and the last time I had a week of eating home cooked, healthy meals was probably when I was a kid”

What the!!!????
You’re in trouble now Rob – what about all the careful cooking, that I’ve been doing for the last 2 AND A HALF YEARS!!!!!! What do you call that????? PPPffffff (scoffing / disgusted noise….) Thats the last home cooked meal you’ll ever get out of me……

Comment by Jill

ha!!! sucked in rob… hope that mini-fridge/oven thing is warm in bed too..

Comment by lauren

is your next comment going to show you as a tough, take no shit man or a wimpy, under the thumb, squeaky mouse?

Comment by andy@cynic

The pressure is on!

Comment by fredrik sarnblad

SQUUUUUUUUUUUUUUUEAK
[And don’t pretend you’re any different Andy!]

First of all, can I say how very, very happy I am that Jilly has posted a comment on my blog. Sure, it is abit worrying that [1] I am being slagged off in it and [2] she has a tone very similar to that of Andy … but beggars can’t be choosers.

OK … OK … it is true that Jill has been keeping me fed with delicious food for the past 2 and a half years [well, excluding the first 4 months of our relationship where I cooked everything but in the interests of keeping my testicles intact, I don’t think I’ll mention that] but I am HOPING she is just taking the piss and knows what I was really talking about.

Mind you why should I care about her threat of no more home cooked food … we get great stuff delivered to us each and every day now! Then again, if I want to have a nice cosy sleep again, maybe I should just eat humble pie and try and get back into the ‘family bed’ … afterall, my fridge – while brilliant – is abit small for a nice, deep nap.

But wait … Singapore is a bloody tropical country and maybe sleeping in a miniscule fridge/freezer would be more enjoyable than the hot sticky air of a traditional Singaporean bedroom.

Oooooh it’s so difficult being me …

Love you Jill … and well done to Lauren, Andy and Fred for attempting to stir up the trouble. Lets see if Jill has taken your side or mine in this debate.

[Do we really need to guess? You lot are bound to win. Bastards!]

Comment by Robert

pussywhipped.

Comment by andy@cynic

This from a man who pays out more alimony to more women, than Rod bloody Stewart!

[Now that … dear Andy … is a proper comeback]

Comment by Rob

yes that was rather good. did you get a creative to come up with it for you?

Comment by andy@cynic

Smartarse … but well done, you’re learning! 🙂

Comment by Rob

I can’t believe I’m writing this, but that was a bloody great comeback.

Comment by fredrik sarnblad

You better mean me Fred …

Comment by Rob

“I really should speak to my family”
*Whip crack noise*
“What? You think im gonna buy a hundred thousand dollar truck just because you make that noise?”
*whip crack noise*
“Ill take it!”

Comment by Rob Mortimer

Rob … I know I am being thick, but what the hell do you mean by this comment?

Are you on drugs or – as is more likely – just taking the piss out of me because of Jill’s venomous [but nice really] comment?

Comment by Rob

From the Simpsons… I do that sometimes!

Comment by Rob Mortimer

(in response to andy’s pussywhipped comment..!)

Comment by Rob Mortimer

You have chubby fingers.

Morning.

Comment by Marcus

Ahhhhhhhh ….

And you know what having chubby fingers means don’t you Marcus …

Comment by Rob

You need a dialling wand to use the phone?

Comment by Rob Mortimer

size isn’t everything Campbell

Comment by marcusbrown

Andy’s comebacks are pure venomous genius. I love them.

Comment by Age

I’m going to ignore all the above comments because I think the post above says something quite important. I agree with it 100% and seem to bang about it all the time. Well said.
AND cooking is so easy. You can have a bunch of fresh ingredients and make a great meal in 20 minutes, nay, ten. It’s that simple.
The UK Lurpak work that’s running at the moment reflects a lot of this.
Maybe one day we’ll have a gymn that says you can cycle there, which means less time training there, and more time relaxing in the sauna.

Comment by NP

Nice idea NP!

Chop chicken breast
Chop onion
Chop mushrooms
Throw in frying pan
add teriaki sause
(cook for 8 minutes)
Throw in 2 minute noodles
(2 mins later)
Serve.

Yum.

Comment by Rob Mortimer

HURRAH for NP and a decent comment [for once!]

I find it astounding we live in a society that treats health and excercise as ‘planned time’ as opposed to just incorporating it in daily life. I appreciate what a hypocrite this makes me sound given my above post – but I intend to get back in control. Honest.

I think I told you some research we did where we tracked what people bought at supermarkets and then what was left in their fridge after a week. While lots of people bought ‘healthy items’ at the beggining of the week … they tended to be the items left in the fridge because when push-came-to-shove, they couldn’t be arsed cooking with them and went with easier and less healthy alternatives.

Good intentions are one thing … but they don’t change your World unless you act upon them!

Comment by Rob

Nice to see the 2-minute noodle coming into your recipie there Rob.

Any other culinary delight suggestions?

Comment by Rob

Don’t take Andy’s side Age … jeez, the guys head is big enough. [But not as big as his tum!]

Comment by Rob

I had to “train” Eva how to shop. She would spend vast amounts of time and money buying things like “spag bol” sauce and other ready-made products. It wasn’t because she was daft, she just thought that “cooking from scratch” would take too much time and would be a pain in the arse.

Comment by Marcus

Now if I was still running “it could get worse” I would have probably started a cooking show on youtube. Thank god it’s over.

Comment by Marcus

Rob M – I sometimes quote the Simpsons as well. Don’t worry about that; it’s a problem which affects many people. Happily, I live with fellow addicts.

Rob – The reason you’ve previously had problems losing weight is probably due to moving away from the glorious Midlands; there’s less to run away from (and less guns) in the South/Singapore.

Certainly less guns.

But yes, well done for sticking at the diet.

Comment by Will

The words ‘scratch’ and ‘pain’ and ‘arse’ should NEVER be in a sentence to do with cooking.

When I was younger and was upset at my Mum [probably for not letting me play after 9pm – well it was Nottingham] I’d nip down to ASDA and buy a tin of Heinz Spaghetti Bolognaise. Given she was [still is actually] Italian, it was about as insulting as you could get.

Comment by Rob

And as for cooking, I’m with Mortimer.

Though I did make mashed potato for the first time last night (mit pesto, it was good). Usually a lazy Smash man. But no longer..

I blame this recent ‘cooking’ spree on watching too much Saturday Kitchen. Damn you James Martin.

Comment by Will

I didn’t lose weight previously because [1] I am constantly on a plane travelling and as such [2] constantly falling victim to this sort of thing. [https://robcampbell.wordpress.com/2006/10/18/big-bad-burger-again/]

Comment by Rob

So plane meals DON’T make you thin? Ah, bollocks.

It’s the ‘clean your plate’ mantra which does for me. It becomes a personal challenge.

This may explain why I put on a stone after visiting America for 2 weeks.

Comment by Will

For goodness in a hurry I recommend Birds Eye Microwave steam vegetable packs.

Steaming keeps more goodness and they taste amazing.

Comment by Rob Mortimer

I have the ultimate lazy man’s ‘lasagne’. Cook bolognese, layer with mac and cheese, grate cheese on top.

Voila. That’s gourmet cooking. Tastes nice, at any rate.

Comment by Will

If I find myself in the unfortunate situation where I am conversing with someone who does not pick up on my – or contribute there own – reference to any Simpsons episode, the conversation is deaded. I strongly believe these people are just.. well… lower than me.

Comment by Age

Robs gastronomic capacity knows no satiety…

Comment by Rob Mortimer

I’ve just eaten a chocolate bar called “Wunderbar”. It promised “a peanut butter caramel experience” and delivered.

Comment by Marcus

ohhhhhhh how I’d love to get my (both) hands on a wunderbra!

hehe, im off… g’night gents.

Comment by Age

I love you lot … I love the madness of it all and you’ll know why in about 5 mins when I post a ‘NEWSFLASH’.

I can sense you’re going to be rubbing your hands in glee very, VERY soon.

Comment by Rob

Hmm.. interesting.

Wunderbar! Genius.

Comment by Rob Mortimer

YAY! I’ve been wondering what you’ve been up too!

Comment by Marcus

Tut Marcus. Arent you putting the same pressure on Rob that made you quit blogging?!

😉

Comment by Rob Mortimer

tut yer bloody self Mortimer.

Comment by Marcus

oh and Mr. M can you send me you email please? (mine is marcus [a] brown-mpm [dot] de

thank you.

Comment by Marcus

Age – The Simpsons things with me extend to Peep Show, The Fast Show & assorted Terry Pratchett references. Oh, and Bill Bailey.

Comment by Will

Right that’s it. I’m posting some simple, easy recipes – once typepad starts working again.

By the way Rob, I didn’t say art was geeky, quite the opposite – it’s me that’s the geek.

No typepad is really annoying, I need to share why I have sore and tender bollocks today.

Comment by NP

Ace Will.

Me its Simpsons, Family Guy and sometimes South Park. The odd Red Dwarf things might appear as well…

On its way Marcus

Comment by Rob Mortimer

Ace Will.

Me its Simpsons, Family Guy and sometimes South Park. The odd Red Dwarf things might appear as well…

On its way Marcus!

Comment by Rob Mortimer

Peep Show rocks … absolutely rocks … but SPINAL TAP for me is the most quote-worthy of them all, even if I fucking hate people who quote comedy sketches in general conversation. [Current company excluded. Obviously]

NP: I am obviously a pathetic reader and I apologise totally for my completely misguided, inaccurate comment. But saying that, art and science is not the sole ownership of the geek – they just get the greatest attention because their ‘output’ tends to be acknowledged by society more than the person who spends 23.5 hours aday playing Everquest.

And Rob M … thank you from protecting me from the evil Marcus and his pimp-pushing ways.

Marcus, it’s only been 2 days but I miss you and your blog hugely. Really do … feels abit empty. Thank God NP is back [and Rob M, Age, Lauren etc never went away] or I’d be prozac laden.

Talking of laden, Jill’s cousin has a friend called Ben Laden. The poor kid gets the piss taken out of him more than any other living soul.

Comment by Rob

“I need to share why I have sore and tender bollocks today.”

I really do love this fucking blog.

Comment by Marcus

Quote or fact Marcus … quote or fact!

Comment by Rob

quote you arse.

Comment by Marcus

are you in rio too marcus?

Comment by andy@cynic

no andy, I’m a hell called boredom

Comment by marcusbrown




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