The Musings Of An Opinionated Sod [Help Me Grow!]


Branding Overkill …
August 21, 2007, 7:36 pm
Filed under: Comment

800px-Flag_of_South_Korea.svg

This is the new ‘strapline’ for the Seoul Tourist Commission.

Come To Seoul And Shake Up Your Soul. Seoul: The Soul Of Asia.

Now who is this ad for again?

[You have to go here and read the ‘official justification’ for the campaign. It’s crappy-English brilliance]


13 Comments so far
Leave a comment

I like that.

Comment by God

I like “Soul of Asia”, but not that weird mismash of three straplines in one convoluted mess.

Comment by Rob Mortimer

Right I’m off to Seoul for a bit.

Comment by Satan

i have a sneaky fucking suspicion the client had more than a little amount of say in the creation of that endline.
and what the fuck is marcus going on with this god shit? he can be jesus but theres no fucking way hes taking my job title. no fucking way.

Comment by andy@cynic

Dream on Boucher. Dream on.

Comment by God

Dear God, can you please fix it so a hot babe repeatedly jumps my bones tonight. Thank you.

Comment by Billy Whizz

I’m good Billy. I’m really good. But I’m not that good.

Comment by God

I’m guessing the community strapline will be Our Seoul?

Comment by John Dodds

Your Seoul is mine. Jesus I should be in advertising.

Comment by Satan

Its an awful line but for so many who don’t even know the name of any Asian capitals it’ll do the job. Next line: Come to Seoul and get Arseouled?

Comment by Charles Frith

Is it for David Seoul?

Comment by NP

These comments are classic!

Comment by Age

Come To Seoul and hear the soul from Soul 2 Soul which will get you tapping your sole in Seoul.

Comment by Rob




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