The Musings Of An Opinionated Sod [Help Me Grow!]

A Not So Subtle Message To Someone I Know …
August 29, 2008, 12:57 pm
Filed under: Comment

The fact it makes you so incredibly excited should be reason enough …

Comments Off on A Not So Subtle Message To Someone I Know …

It All Sounded So Good In Theory …
August 29, 2008, 6:39 am
Filed under: Crap Campaigns In History

There’s quite a lot of ads out there trying to attract people to join a particular industry.

The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attempt to get people to sign up.

Obviously with an aging workforce and a declining birth rate, companies don’t want to find themselves in a situation where there is a sudden gap between what they have and what they need – however with ever decreasing numbers entering the workforce [and an inherent snobbery regarding who many organisations will and will not take] the battle for the employee is hotting up.

Some industries obviously find the task of recruitment much easier than others …

The banking sector is in a particularly strong position.

Not only can they offer the potential [students of the World, note the word: POTENTIAL] of untold riches – via ever increasing annual bonuses [even when they lose trillions] – they offer, especially in Asia, the benefit of being seen as a highly regarded and [supposedly] intellectually based career.

For organisations like the Police and Armed Forces it’s much tougher.

Putting aside the fact their jobs involve elements of real danger, they just don’t stand a chance of competing interms of cash … so they counter by talking about things like ‘honour’ and ‘respect’ or any other marketing euphemism that means ‘dodgy pay / dangerous job / terrible hours’.

However there is a huge range of organisations that are stuck in the middle.

They can’t offer the pay of an industry like corporate finance … and they can’t offer the respect of something like nursing … so they focus on the fact their industry is in much demand so by signing up, you could end up travelling the World.

There’s loads of industries that use this strategy – hairdressing, accountancy, building – and they all end up creating crappy and pretentious ads like this …

However recently I saw a rather strange version of this ‘you could end up in all sorts of new places’ strategy … and I have to say I’m not so sure they’ve got it right.

As I wrote a while back, the number of people who want to become engineers is declining, and while there are many programs trying to change this situation [including Dean Kamen’s brilliant ‘Engineering Olympics] a number of the big engineering firms have obviously decided to take matters into their own hands because they’re spending a bloody fortune on a bunch of job/industry recruitment ads.

Now I don’t know if it’s because the Maersk Group originally hails from Denmark or whether they just have a really bad grasp on where people aspire to go, but this is their attempt to show how engineering can take you to all sorts of places …

02072008914.jpg by you.

Sorry Maersk Group, but I really don’t think telling people they could end up in the middle of the sea … hundreds of miles from anywhere … on an relatively small structure … most likely overrun by mass of [drunken?] blokes … dealing with a dangerous and volatile substance … in the freezing cold … day and night … away from your family … with few entertainment options … for months at a time … is going to do it.

But as they say, it’s the thought that counts 🙂

Anti-Aging Without The Creams …
August 28, 2008, 7:32 am
Filed under: Comment

Back To The Future

R2D2 is so yesterday … I want one of these!

And in the interests of keeping my deluded dream alive, could you please not throw this post back in my face. Thank you.

[Yes I know both Age and Charles reported this ages ago, but I wear Birkenstocks – so you should know I don’t do ‘topical’]

There Are Actually 3 Things You Can Be Sure Of …
August 28, 2008, 7:09 am
Filed under: Comment

… Death …

… Taxes …

… and Conspiracy Theories


[Thanks to my secret squirrel for this]

Remember The Japanese A[P]SOTW Assignment?
August 27, 2008, 4:02 pm
Filed under: Comment

If you need a reminder, click here.

Anyway the reason I bring it up is because I’ve just read an interesting story about something Japan’s doing that’s kinda-related to the whole environmental challenge of the last A[P]SOTW assignment.

Of course there’s a bunch of people who are slagging it off … but they’re advertising folk so their opinion counts for nothing!