The Musings Of An Opinionated Sod [Help Me Grow!]

A Not So Subtle Message To Someone I Know …
August 29, 2008, 12:57 pm
Filed under: Comment

The fact it makes you so incredibly excited should be reason enough …

Comments Off on A Not So Subtle Message To Someone I Know …

It All Sounded So Good In Theory …
August 29, 2008, 6:39 am
Filed under: Crap Campaigns In History

There’s quite a lot of ads out there trying to attract people to join a particular industry.

The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attempt to get people to sign up.

Obviously with an aging workforce and a declining birth rate, companies don’t want to find themselves in a situation where there is a sudden gap between what they have and what they need – however with ever decreasing numbers entering the workforce [and an inherent snobbery regarding who many organisations will and will not take] the battle for the employee is hotting up.

Some industries obviously find the task of recruitment much easier than others …

The banking sector is in a particularly strong position.

Not only can they offer the potential [students of the World, note the word: POTENTIAL] of untold riches – via ever increasing annual bonuses [even when they lose trillions] – they offer, especially in Asia, the benefit of being seen as a highly regarded and [supposedly] intellectually based career.

For organisations like the Police and Armed Forces it’s much tougher.

Putting aside the fact their jobs involve elements of real danger, they just don’t stand a chance of competing interms of cash … so they counter by talking about things like ‘honour’ and ‘respect’ or any other marketing euphemism that means ‘dodgy pay / dangerous job / terrible hours’.

However there is a huge range of organisations that are stuck in the middle.

They can’t offer the pay of an industry like corporate finance … and they can’t offer the respect of something like nursing … so they focus on the fact their industry is in much demand so by signing up, you could end up travelling the World.

There’s loads of industries that use this strategy – hairdressing, accountancy, building – and they all end up creating crappy and pretentious ads like this …

However recently I saw a rather strange version of this ‘you could end up in all sorts of new places’ strategy … and I have to say I’m not so sure they’ve got it right.

As I wrote a while back, the number of people who want to become engineers is declining, and while there are many programs trying to change this situation [including Dean Kamen’s brilliant ‘Engineering Olympics] a number of the big engineering firms have obviously decided to take matters into their own hands because they’re spending a bloody fortune on a bunch of job/industry recruitment ads.

Now I don’t know if it’s because the Maersk Group originally hails from Denmark or whether they just have a really bad grasp on where people aspire to go, but this is their attempt to show how engineering can take you to all sorts of places …

02072008914.jpg by you.

Sorry Maersk Group, but I really don’t think telling people they could end up in the middle of the sea … hundreds of miles from anywhere … on an relatively small structure … most likely overrun by mass of [drunken?] blokes … dealing with a dangerous and volatile substance … in the freezing cold … day and night … away from your family … with few entertainment options … for months at a time … is going to do it.

But as they say, it’s the thought that counts 🙂

Anti-Aging Without The Creams …
August 28, 2008, 7:32 am
Filed under: Comment

Back To The Future

R2D2 is so yesterday … I want one of these!

And in the interests of keeping my deluded dream alive, could you please not throw this post back in my face. Thank you.

[Yes I know both Age and Charles reported this ages ago, but I wear Birkenstocks – so you should know I don’t do ‘topical’]

There Are Actually 3 Things You Can Be Sure Of …
August 28, 2008, 7:09 am
Filed under: Comment

… Death …

… Taxes …

… and Conspiracy Theories


[Thanks to my secret squirrel for this]

Remember The Japanese A[P]SOTW Assignment?
August 27, 2008, 4:02 pm
Filed under: Comment

If you need a reminder, click here.

Anyway the reason I bring it up is because I’ve just read an interesting story about something Japan’s doing that’s kinda-related to the whole environmental challenge of the last A[P]SOTW assignment.

Of course there’s a bunch of people who are slagging it off … but they’re advertising folk so their opinion counts for nothing!

One Man’s Horror Is Another Man’s Heaven. [So That Second Man Must Be Mad. Or A Pervert]
August 27, 2008, 7:00 am
Filed under: Comment

Remember my post about WHAT NOT TO WEAR?

It was the one where I showed my horrible red, stripy shitty top to the World.

[It’s also the one featuring Jill’s dress monstrosity but I think it would be in all our interests if I move swiftly on]

Anyway, in a moment of madness – or tightwadship – the very clever [except in fashion] Neil said he wanted it, so in the interests of blogswap [the new craze sweeping errrrrrm, absolutely nowhere] I’ve packaged it up and sent it off.

Given Neil has stupidly said he will proudly wear the thing when it arrives [which might be a while as I’m sure customs will hold it thinking it’s an act of terrorism] I suggest you keep an eye on his blog because it’s not everyday you see a man destroy his credibility in such a public fashion.

Hope you like it Neil … actually I don’t care … I’m just grateful it’s out of my house!

Pop [Bone] Idol …
August 26, 2008, 7:00 am
Filed under: Comment

The Moby's An Inconvenient Resemblance

So I was talking at a conference about technological empowerment [yes, a VERY wanky term] and to prove my point, I wrote a piece of music there and then – using just a keyboard, an Apple Mac and some – admittedly expensive – software called Logic Pro.

Anyway this is what I came up …

[Everything was recorded live, track-by-track, except the voices which were pre-recorded samples. If you are having problems listening to the track, you might want to click here]

Now while I’m not suggesting it is anything amazing – the fact it took me 20 mins to compose, record, roughly mix and download is pretty astounding given back in my days as a musician [which I appreciate was before electricity and trombones!] it would take 2 hours just to mic the bloody guitar amp up!!

The thing is, as much as all this [more affordable] technological power gives people an ability to let their passion/talent/delusions flow, I also think it has the potential to limit creativity.

I’ve written about this issue before, but because computers are only as good as the person using them, you could end up limiting your potential because you’re missing out on the benefits of collaboration and exploration.

It’s abit like scam ads … when you are client, strategist, creative director and consumer you can justify anything you do as being brilliant and effective.

Whilst the idea of being the ultimate dictator may sound good, the fact is when you involve others – people with different skills, talents and opinions – you often end up in far more interesting places, because not only do they bring new ideas into the mix, but they raise everyone’s standards thanks to an air of creative competitiveness.

OK so I’m being a bit of a hypocrite given I’ve just bought a bloody recording studio – but for me computers should be the tools to bring to life what’s in your head, not the place you go for all your creative solutions.

So that just leaves me with the question of why it takes Coldplay so long to record their albums? And don’t tell me it’s because they write/record good music – it might be better than this pseudo-Moby concoction but it’s still total wank.