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I was going through my old computer files and found my radio ads for Diet Tango.
I know they’re mischievous but I still love them and were based on my old colleague Wayne, who I would see coming back to the agency every day with pie and chips and a diet soda.
What I loved was that he really felt that diet drink was contributing to being ‘healthy’ when what it really was doing was helping his justify his pie and chips when he’d promised his other half he was trying to make better choices.
Anyway, here the are:
[I have the entire set, but these 2 are still my faves!]
After all these years they’re still great – infact, I’d go as far as to say they are better than many current television commercials – which demonstrates that once upon a time there were creatives who could write great communication [for any medium] despite having some pesky planner demand it all be linked to their core insight and commercially focused strat/idea.
And to think I was starting to believe it was all a dream … 😉
PS: Yes I know there’s a lot of creatives that can do this, it’s a joke.
J.O.K.E – a bit like most of the planning community. [See what I did there? Ha!]
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