The Musings Of An Opinionated Sod [Help Me Grow!]


Moment Of Truth …
December 15, 2009, 6:14 am
Filed under: Comment

… because in little over 24 hours [if all goes to plan] a project I’ve been working on for the last few months will be officially unveiled.

Whilst all the elements won’t be explained, the goal is quite simple … we intend to end the predictable nature of a particular industry and make it – at the very least – exciting again.

I know this is all very ambigious, but it’ll become clear soon and I can’t wait till the full details are revealed because there’s some stuff that is incredibly cool indeed … and there’s not a single ad in any of it, well, not as most ad agencies would define it.

Oh, and if you’re wondering why I’ve used a picture of Anna Kournikova in this post, ask me when I see you and you’ll realise it’s wasn’t just for perverted reasons.

PS: Sorry how bollocks this is – especially as I’m not really saying much [as usual] – it’s just a toptastic thing for me.



Step Into Mrs Woods Shoes/Life/Bikini …
December 14, 2009, 7:11 pm
Filed under: Comment

… by going here.

Comments Off on Step Into Mrs Woods Shoes/Life/Bikini …


Don’t Innovate, Simulate …
December 14, 2009, 6:30 am
Filed under: Comment

So it’s nearly Christmas … that time of year where companies put out all sorts of tat in the knowledge that for much of society, as soon as December 1 strikes, their nerves become a frazzled wreck and their judgement goes up their arse.

I was going to write this post and link it to the planning philosophy I’m finalising/writing up – devious strategy – but I can’t be arsed plus this isn’t really a good example because it’s more about ‘cheating people’ rather than engaging them for a different reason than the brand really represents.

God I’m sounding like ‘one of them’ aren’t I!

Thank god we have a break coming up so I can wash my mouth out with acid.

So anyway, back to the post.

Being a ‘new age’ kinda guy, I was at the supermarket with Mrs C jnr [ie: Jill, my wife] when she spotted this …

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Yep, an overpriced Lindt Chocolate Christmas Reindeer!

To be honest, that wasn’t very surprising, because where chocolate is concerned my wife can spot a smartie at 500 meters – however what we did find interesting is that the ‘chocolate reindeer’ seemed suspiciously shaped like the Lindt Chocolate Easter Bunny.

Could they be infact the same choccie, just with a bit packed onto the end and some different outer wrapping?

I tell you, those ears/antlers look very similar and then there’s the fact we’ve never seen Mr Bunny and Mr Reindeer in the same room at the same time have we???

Something tells me those cheeky Swiss war prospering bastards, have cheaply re-hashed their Easter Bunny offering so they can cash in on Christmas with minimal effort … and I say fair bloody dues to them.

I’ve written before how innovation can be one of the easiest ways to pour money down the drain and whilst I’m all for progression and pushing boundaries, at times of ‘seasonal gifting’ – unless you have something amazingly new to offer – it is maybe better to accept you’ll make as much money from ‘adapting’ your offering as you would developing something entirely new.

Saying that, I still believe a key issue for many brands is that too many of them follow this approach most of the time – even if they claim they’re being innovative – but given the last time I pointed this out, I ended up having a major blog debate, I think I will shut up because it’s nearly Christmas and if I don’t earn some good karma points in the next few days, all I’m going to get from Santa is a great big smack in the gob.



Is This The Greatest Album Cover Of All Time?
December 11, 2009, 6:27 am
Filed under: Comment

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Not sure … but it’s certainly one of the most attention grabbing.

Move over Britney and Miley … there’s a new shock Queen in town and she’s walking in with her errrrrm, legs over her shoulders.

PS: Could Susan Boyle’s record company please not get any horrible ideas for promoting album #2 please. Thank you.



If You Thought Adland Was Bad For …
December 10, 2009, 6:35 am
Filed under: Comment

1/ Puns
2/ Plagiarism
3/ Platitudes

… then have a look at what those folk in financial publishing are up to.

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Jeez …

I guess what this means is that the financial crisis is still alive and well because when a magazine – whose name, type and design is the epitome of boring – has to resort to ‘shock’ tactics to try and attract some custom, you know the rest of the World is still knee deep in the shit.

What next, accountant centrefolds?

Maybe Sir Martin could make a celebrity appearance … with the way WPP’s finances are looking, he might have to.