The Musings Of An Opinionated Sod [Help Me Grow!]


If This Photo Resonates With You, Please Kill Yourself.
November 26, 2010, 6:25 am
Filed under: Comment

Look at them.

The embodiment of young and successful.

All summer clothes, fancy haircuts and perfect teeth.

A couple of couples enjoying a casual moment in summer – BBQ, wine, laughs and a dog stealing some sausages from the BBQ.

Does this make anyone else want to go over to this fictitious house and stab the adults in the eyes and burn the house down?

Don’t worry, I wouldn’t touch the dog, he/she is innocent in all of this … but the people who created this pile of ‘lifestyle shit’ are guilty and I’ve just sentenced them to a damn good kicking.

What bothers me about this ad?

Everything.

I know I’m being irrational and that I can’t give you a good reason why it makes me ill, but it does and there’s something about the casting of the talent that especially gets my goat.

The guys in particular are just wrong.

Apart from the fact they just don’t look like they’d go out with the women in the ad, they certainly don’t look like they’d drink the fucking wine [?] that they’re supposedly supping.

The man whose jumper is so low you can see his bollocks, looks in particular about as comfortable as a backpacker in the company of Ivan Milat [look it up] … though I also find it rather disconcerting that he [and the other bloke] seem to be looking rather dreamily at the dogs ass rather than anything else.

Everything about it annoys me

It’s contrived, cliched “lifestyle” bollocks and ultimately gives much more insight about the client than it does the audience.


44 Comments so far
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what the fuck are you ranting about? im not complaining, its good, i just dont know what the fuck brought it on.

fucking shit shoot for what looks like a fucking shit wine. good kicking there campbell, shit like this is a fucking disgrace to manfuckingkind. would love to see the talent specs put forward. they say “young, urban, successful late 20 something couples” the photographer interprets that as “couple of twats and a dog”.

one of your better posts except the last line ruins it by trying to make it planning fucking relevant. you take the fun out of fucking everything. good post title though. still in fucking shock about that.

Comment by andy@cynic

And I didn’t even ask the W+K mob to do it. Maybe I’m learning … though it’s probably down to luck, the law of averages state that at one point something good must happen on this blog eventually. Even if it’s just the title of a blog post.

Comment by Rob

its not that fucking good campbell. its just you operate at such a low base, anything reasonably sensible scores highly.

Comment by andy@cynic

Jumper dude is a fucking axe… or his head is just disproportionally small (amongst other things).

Comment by Age

if you squint, jumper dude literally looks like he has his dick up the dog. hes the gary glitter of bad photography talent bestiality practitioners.

Comment by andy@cynic

must be an Aussie NRL player… it all makes sense!

Comment by Age

gold!

Comment by lauren

nrl? what the fuck is nrl? another aussie sport where men are men and sheep are shitting themselves.

Comment by andy@cynic

Doesn’t the woman in orange realise it’s a fashion faux pas to wear a dress the same colour as your drink. Trailer trash.

Comment by DH

youd still have a crack though wouldnt you dave and the good news is trailer trash arent fucking fussy so you might stand a chance for once.

Comment by andy@cynic

She’d be putty in my hands, especially after the glass of rohypnol I just gave her.

Comment by DH

Gold. 24 carat too, none of that cheap Ratner stuff.

[Look it up]

Comment by Rob

picking on the talent in this ad is like picking on the quality of the paper bag that is full of dogshit and in flames on your front porch. everything about this ad/strategy/product stinks.

Comment by lauren

just like you said at the beginning there 🙂

Comment by lauren

Every time marketing & ad people use the word lifestyle, God kills a kitten.

Comment by Fernando

After they’ve eaten their food and drunk their wine, they go and fuck each other because that’s what sophisticated, rich urbanites do don’t they. Funny that no ads ever show that bit. I might buy the wine then.

Comment by Billy Whizz

I’m particularly happy that so many people seem to share the same irrational anger towards that photo spread as me. But then, having read some of the comments, maybe it’s not all that irrational afterall.

Comment by Rob

Meet the Hilfiger-Kleins.

Comment by John

and there is was thinking it was an average night in chez fucking dodds.

Comment by andy@cynic

Welcome to Optimism.

Comment by BC

Hello BC … I know you might think I’m being a cynical, miserable fuck – and maybe I am – but I actually say this because I think the World deserves and wants better and that is possibly the purest form of optimism [though I appreciate that could also be the best form of post rationalisation/personal delusion]

Comment by Rob

Since we’re at it…here’s one I keep seeing that annoys the crap out of me: http://www.youtube.com/watch?v=P4BlCD5ni7U&feature=related

I think it’s an advert for the guy’s shirt. Really.

Comment by andreea

I get angry about other stuff.

Comment by The Kaiser

This is all well and good, but haven’t you noticed the girl’s unfeasibly long legs. Someobody’s hand slipped on photoshop obviously.
On another note, this is a very black Friday, I’ve been seconded to do planning for a telesales pitch, a fucking telesales pitch I tell you. This is rock bottom as it gets, and trust me, I know, I’ve done Media Arts

Comment by northern

That is the pinnacle. You can now retire. You’ve made it.

Now can you please explain to me exactly how you “pitch” a telesales account.

Comment by Rob

I have no bloody idea, none at all

Comment by northern

Step 1 – call random phone numbers until someone answers.

Step 2 – roll dice – score 1 or 2: hang up; 3 or 4 stay silent till callee hangs up; 5 or 6: go to step 3.

Step 3 – launch into scripted spiel starting “We’re in your area. Can we interest you in our superb Telesales services? etc”

It’s bound to work sooner or later.

Comment by Chris

Are you a telco strategist Chris? That’s even more knowledgable and skillful than a digital planner.

Comment by Rob

I sense the gamification of telesales.

Comment by John

A self appointed one, Rob, as of about half an hour ago.

No callcentre would be unimproved by a high score table.

Comment by Chris

Maybe you could do what Sky do. Phone you up unannounced and ask for all your security info before they’ll tell you why they called…

Comment by Rob Mortimer

Congratulations. You have unlocked the Identity Theft badge.

Comment by Chris

The guy on the right is definitely checking out the dog’s arse.

Comment by Rob Mortimer

Teleasales was never an option on Media Arts, they miss out there

Comment by northern

how the fuck has a photo of some twat fucking a dog at a pretend posh wife swapping bbq gone to telesales? now im going to have to read all the comments and you all know how much i fucking hate doing that.

Comment by andy@cynic

The winner get’s to hang with the dog.

Comment by The Kaiser

dont you mean the winner gets to kill themselves and be free from the yuppie fucking nightmare.

Comment by andy@cynic

They deserve everything they get.

Comment by The Kaiser

Caption competition time.

Comment by The Kaiser

hound: “i thought dogging was when humans watched them fuck eachother. if id known what i was in for id of asked for more than a few fucking undercooked sausages from fucking tescos.”

Comment by andy@cynic

Jumper Guy: “right there”.

Comment by The Kaiser

blonde: “thank fuck for my right hand action, otherwise i would have to fake a smile”

Comment by niko

Tall girl

“OH, HOW embarrassing, Rex is eating his own shit again”

Everyone else

“harr harr harr harrrr!! Snort snort, larvely”

Comment by tom

Dogs – they eat each others shit

And sick if they’re not sternly beaten in time

Comment by tom




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