The Musings Of An Opinionated Sod [Help Me Grow!]


Why The Queen Of England Is A Better Marketer Than Most Marketers …
April 21, 2011, 6:05 am
Filed under: Comment

So after taking the piss out of the arrogance and delusion many Western brands/countries have towards Asian counterparts, it’s nice to see one Western brand that is getting it right and it’s no other than Queenie.

No, I don’t mean the group Freddie Mercury sang for, I mean Lizzie, the real Royal highness.

Back in June I took Jill to Windsor Castle.

There’s a bunch of reasons for it, all that prove I’m a bloody saint, but in the interests of time [and boredom] I’ll skip past them.

Anyway, after going through the medieval equivalent of IKEA, I finally [and thankfully] got to the end where I saw this …

Yes, it’s lots and lots of Windsor Castle books but in a variety of languages.

Brilliant.

Now you may think this is obvious given the amount of foreigners that visit the castle each and every day – and it is – which makes it even more mental that so many brands around the World turn their back on making their foreign audience welcome by doing all the can to say ‘we’ve got your money, now stay away’.

She might not have the Empire she once had [and Australia and Canada are hardly worth being happy about having] but in terms of maximising her brand appreciation, relevance and profit, she’s still a great ruler.


33 Comments so far
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finally something blighty leads the world in that doesnt fucking suck. god bless our fucking queen, it cant be easy having edward an andrew as fucking sons. horseface and big tabs are ok but those other 2 are fucked.

little willy has done ok for himself. kates worth more than one but in 3 years shell look like red fucking rum and black beauty rolled into one, mark my fucking words.

glad to see some lower class bollocks creeping back into this shit blog, its been too fucking serious by far lately and its made me want to kill myself which is shit when its my birthday next week. you all do fucking know its my birthday next week dont you?

Comment by andy@cynic

Do you mean like this ‘spot the difference’?

http://bit.ly/h6NR28

Comment by Rob

You know you’re going to hell don’t you Rob.

Comment by Billy Whizz

by the way the people in windsor are all fucking wankers. they think theyre something because they live near her majs house (i fucking guarentee they all tell their friends theyre the “queens neighbours”) but all just a bunch of sad motherfucking twats who paid massively over the fucking odds for a broken down semi and always have to cough up a fucking fortune for anything down the local asda because their fucking self importance, ego, make up for having nothing redeeming or talented bullshit made them want to move near one of englands premier fucking tourist traps.

wankers the fucking lot of them. except lizzie. but definitely including her fucking corgis. i fucking hate corgis.

Comment by andy@cynic

Grade-A ranting there.

Honestly, it’s truly sublime … and I would gladly pay twice the entrance fee of Windsor to see you interact with these people who sound awfully similar to the average London ad executive. Ha!

Comment by Rob

The Apple store is better. Newer.

Comment by Billy Whizz

that wont get you free shit. but if it does, tell me.

Comment by andy@cynic

but windsor was the first to overcharge and oversell a bunch of basic shit to a group of delusional sad fucks who would walk over broken fucking glass just to wank over the shadow.

Comment by andy@cynic

Jobs has so much to learn.

Comment by Billy Whizz

You mean the queen really exists? I thought she was an old HBO series. A prequel to the soft porn tudors.

Comment by Billy Whizz

but then you think henry viii is the 8th episode of a fucking miniseries.

Comment by andy@cynic

Inciteful.

Comment by John

billy?
the tudors?
this post?
campbell?
advertising?
all of the fucking above?

Comment by andy@cynic

obviously not billy.

Comment by John

get a fucking room.

Comment by andy@cynic

My name should never be mentioned in that company.

Comment by Billy Whizz

q) whats a creche?
a) what the sad twats in windsor call 2 cars colliding into eachfuckingother.

Comment by andy@cynic

Is that a posh limey joke?

Comment by Billy Whizz

Yes Billy. And it’s a bad one.

Comment by Rob

Like limeys teeth.

Comment by Billy Whizz

you can take the piss out of campbell, but not out the english you yankee fuck. besides, the fuckers only half normal so we dont want you associating him with us.

Comment by andy@cynic

Nice to see your loyalty shining through there Andy.

Comment by Rob

splendid post, robert, dear.
rather high-quality observations from the cheap seats too.
see you and your charming wife next weekend, i presume.

Comment by lizzie

what a fucking surprise, another campbell freebie.

Comment by andy@cynic

Thanks Lizzie … can I stay at your pad please? And can I have the room furthest away from the stables … you know how the horse fucking keeps me awake.

Comment by Rob

Someone hijacked my url for this comment – I think I should sue Campbell or running a blog of disrepute.

Comment by John

But Andy doesn’t even know your blog address!

Comment by Rob

Good morning. So this post should finally seal the deal for royal wedding invitations. I’d be shocked if it didn’t …

Comment by Thomas Wagner

it’s certain qualification for the Slow Tour of the Tower of London.

Comment by Chris

Well I hope they’re not expecting a present once I’ve paid for the airfare.

Comment by Rob

When do you pay for the airfare?

Comment by John

On leap years.

Comment by Rob

thats when you get jill to pay you jammy fuck.

Comment by andy@cynic




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