Filed under: Crap Marketing Ideas From History!
I know I’m a bloody no body.
I know I have no influence.
But I thought sanity would have prevailed and the people at currencies.co.uk would have realised their “You Wouldn’t Buy A Mic From A Mechanic” campaign was stupid with or without my rant highlighting the fact.
Because lo and behold, I open up my magazine this month and see this …
Same stupid idea.
Same flawed fucking logic.
Same bloody outcome … an ad that ensures I wouldn’t go to them in a million fucking years.
Maybe I am about to show how utterly thick I am, but I’ve just realised that the examples they use … Microphones from Mechanics and Light Bulbs for Orchestras … are plays on band names.
Mike and the Mechanics
E.L.O. … also known as The Electric Light Orchestra.
And they’re running these ads in music magazines.
Ahhhhhhhhh, now I get it.
Shame it makes their “idea” even crapper.
Come on, Mike and the Mechanics could never be classified as music – apart from the fact they made music so bland, even lifts wouldn’t play them, they were only around for about 7 minutes 26 seconds – and ELO are so old [though my Mum did go and see them once, thinking it was an orchestra and was slightly shocked to discover it was a rock band] that unless this music mag actually is targeting archeologists, no fucker would get the reference in the first place.
Oh my god, I bet they think they’re being topical.
No doubt future ads will feature such ‘clever’ and ‘relevant’ headlines as:
“You wouldn’t buy Guns from a Roses shop”
“You wouldn’t buy a Fleet of Wood from a Mac shop”
“You wouldn’t buy Iron from a Maiden”
I don’t know who currencies.co.uk agency is, but I’d suggest they get on to iTunes and buy some music quick, because their lack of musical judgement has managed to make one of the worst ad campaigns I’ve seen in a long time [and let’s face it, there’s a lot of terrible ad campaigns out there] even worse … and this is coming from a Queen fan!
[PS: If you had already seen the connection between their headlines and bad band names, I apologise … though in some ways, that makes you even sadder than me and that’s saying something!]
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