The Musings Of An Opinionated Sod [Help Me Grow!]

The Power Of Words …
November 17, 2011, 6:20 am
Filed under: Comment

Our new ECD, Michael showed me a video that – scarily for him – was sent to him by his son.

I say ‘scarily’ but it is also one of the most powerful pieces of writing – let alone performances – that I’ve ever seen or heard.

When I first watched it, I realized half way through I was literally holding my breath and then – at the end – I literally exclaimed, “WOW!”

But it was more than just an expression of being impressed by what I’d just seen, it was literally feeling the pain, anguish, confusion, strength, belief and empowerment of a complete and utter stranger.

Through his words.

Just his words.

I’ve said before that one of the greatest tragedies in modern adland is there’s this misguided belief people don’t want to hear or read long advertising copy anymore.

But we know that’s bollocks – because if it was true, people the World over wouldn’t have been moved by ads like our Chrysler Superbowl ad – even though in theory, it’s should only be relevant to the people of the US, and in particular, Detroit.

So next time someone tells you words don’t matter … or long copy is dead … or where you say it is more important than what you say and how you say it … show them this:



46 Comments so far
Leave a comment

fuck me campbell, something fucking good on your blog. congratufuckinglations.

Comment by andy@cynic

of course you tried to fuck it up by writing your usual bollocks before we could get to the clip.

Comment by andy@cynic

im fucking lucky i persevered because normally i switch off as soon as i see whatever bollocks title youve given your bollocks post for the fucking day.

Comment by andy@cynic

the big news is your new ecd showed you this. wonder how long it will take the poor fuck to realise he should never fucking talk to you again? my guess is 3 days.

Comment by andy@cynic

3 days is very generous.

Comment by Billy Whizz

2 of those days are the weekend.

Comment by andy@cynic

Depends when he has the ‘can we make some cars’ conversation
Or when he plays him Queen

Comment by northern

There used to be this joke where a guy listed all the things he’d done in his life and how he hadn’t been characterised by any of them and then finished up by saying, “I shag one sheep …”

That is how I feel about the ‘car manufacturing’ thing, ha.

Funny you mention Queen.

A very new, super senior client of mine has just arrived in Shanghai and not only is Queen his favourite band [which is why I’m wearing one of their t-shirts today in his honour] but he also used to go to Rock City in Nottingham ANNNNNND shop at WayAhead records – the best heavy rock record store in the midlands.

We are in full bromance mode.

Wonder if I can convince him to build a car????

Comment by Rob

Is he a Forest fan though?

Comment by northern

if he likes queen he might be fucking twatty enough to like forest. and i thought god learnt from his fucked up mistakes. bang goes that fucking theory.

Comment by andy@cynic

good point about long copy and the power of performance. what a fucking shame youve said the same thing 10,000 fucking times because youve got nothing else useful to say.

Comment by andy@cynic

“our chrysler superbowl ad”.

still a fucking parasite on other peoples genius. thats the lesson for today. you can go far leeching off other innocent fuckers talent. its also known as “planning”.

Comment by andy@cynic

Yes, that’s a good point – I sound a total twat – but I wasn’t trying to say ‘our’ as in me … it was meant as W+K but I appreciate how it comes across.

Sitting on the naughty step and smashing my head with a brick at the same time.

Comment by Rob

im glad i wasnt in the audience because everyone mr poet would say “knock knock” id be fucking forced to shout “whose there?”

Comment by andy@cynic

+ 100000

Comment by Billy Whizz

That is so wrong it’s brilliant.

Of course it would fuck up every single detail and element of that brilliant and meaningful performance, but tragically, it would be worth it.

God, I’m sooooo going to hell.

Comment by Rob

Andy’s on fire this evening/morning.

Comment by DH

I know people who wish he really was.

Comment by Rob

That clip is brilliant by the way.

Comment by DH

There’s 2 sides to every story, maybe the dad fucked off because he was a really annoying son.

Comment by Billy Whizz

good fucking point billy. maybe the little bastard moaned like an ex wife.

excellent work on fucking up this guys personal life story detailing his formative years and his struggle against broken homes and racial impact for a couple of cheap jokes for even cheaper fucking laughter. keeping it real billy, youre keeping everything fucking real.

Comment by andy@cynic

Just a student of the master.

Comment by Billy Whizz

at least you paid attention to one fucking thing i told you. or should i say you were sober enough to pay attention to one fucking thing i told you.

Comment by andy@cynic

If long copy was as good as that, it wouldn’t be dead.

Comment by John

doddsys back. finally. this blog has been even shitter without your critical eye and forked tongue poking holes in everything campbell shits out. all it needs is lauren and age to decide to turn up again and this might be a half decent place to hang out. well, if we can convince campbell to shut the fuck up because we all know his long copy isnt like mr poets long fucking copy.

Comment by andy@cynic

As your ECD is being sent six year old clips, here’s another one he should have seen.

Comment by John

6 years old doesnt count in adland. they class that as pre fucking jesus.

that teacher looks like a fucking mental. hope he thrashes his little fuckers to within an inch of their fucking life just because i like to know im not the only fucker who has been hurt by fucking life.

Comment by andy@cynic

Time to call on Mr Psychiatrist again Andy.

Comment by Rob

fuck you campbell. i might need a quack but medical fucking science wants to study you.

Comment by andy@cynic

Great video. Important point.

Comment by George

now i know where pete gets it fucking from.

Comment by andy@cynic

That is amazing Robert.



Comment by Jemma King

can you stop sounding like campbell fucking wrote the bollocks. he didnt. he wrote the shit you didnt bother reading.

Comment by andy@cynic

This may be the first time I have ever visited your blog and been left speechless for entirely positive reasons.

Comment by Mary Bryant

law of fucking averages said it was going to fucking happen one day.

Comment by andy@cynic

Fantastic speech. I wish your ECD well with his family matters.

Comment by Lee Hill

Funnily enough, he’s not in the office for the next 2 weeks. Sure that’s entirely coincidental. Boom Tish.

Comment by Rob

reminds me of old spice

Comment by niko

I LOL’d!

Comment by Age

nice work niko. so youre back age. where the fuck have you been and wheres that lovely lauren bitch? how come she gets to stay the fuck away from this shithole?

Comment by andy@cynic

Santiago Chile.

Comment by niko

Very good, very good indeed.

Comment by northern


Comment by Rob Mortimer

Good long copy is still a quick read.

Comment by toto


Comment by fredrik sarnblad

so mr sweden has decided to come back has he? where the fuck have you been? fixing up an ikea table and finding your devious fucker countrymen forgot to include all the bastard screws?

Comment by andy@cynic

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