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There’s a lot of shit talked about strategy.
At the end of the day it’s simply getting from point A to point B … with ‘A’ being where you are now and ‘B’ being where you need to be for a whole host of commercial reasons.
Of course how you get there requires a lot of thinking and exploring and ultimately, doing … however at it’s heart, the concept of strategy is simple and so here are 6 ways to tell whether the person you are talking to is talking strategic rubbish or not.
1. They need 30 minutes to explain what their objective is.
2. They need 30 minutes to explain what their objective is without actually explaining why that is their objective.
3. They have a list of about 30 things they claim are ‘strategic objectives’.
4. They don’t articulate a specific objective at all, they just talk about ‘producing stuff’.
5. They talk about strategy in terms of timelines rather than meeting a specific objective within a specific timeline [and why that timeline is important for their business]
6. They talk about what they want you to do, not what they need to achieve.
Rather than being a thin line between strategic objectives and strategic approaches, there’s a great big fat one … so if the person you’re talking to doesn’t understand the difference, let alone appreciate the difference, I would suggest you either point it out to them or just smash them in the face and claim it’s a handshake because they are so delusional, they just might believe it.
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