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So it’s nearly Christmas … a time where happiness and positivity should be in the ascendance … but given my good friend Dubes is leaving W+K, China and the entire ad industry, you’ll understand why I might not be overcome with Christmas cheer.
I’ve known Dubes for 18 months and in that time, he’s made a massive impression on me.
Not just because he’s smart, decent, funny and kind … but because he’s got me out of the shit too many times to mention plus – and it’s a big plus – he’s not smashed me in the face when I’ve continually – and purposefully – dropped him in the shit.
From helping me retrieve my laptop from the back of an unlicensed cab in a Chinese city we’d just arrived in … to making me laugh when a client has given me a deadline that is basically a declaration of war … to helping me cut out 1500 pictures from a bunch of magazines in 3 hours [don’t ask], Dubes has been there – always calm, always supportive, always smart.
And how have I repaid his friendship and loyalty?
By being a petty, childish and downright immature piece of bastardness.
From making public announcements about the frequency of his toilet visits [which is a lot. A hell of a lot!] … to drawing the most unflattering portrait of him ever seen in history [see above] then plastering photocopies of them in every nook and cranny possible [and I mean ‘every nook and cranny’] … to sending him some ‘Eat Shit’ cupcakes when we were going through a particularly ‘pressured time’ … to about ten million other things … and yet through all of these nightmares, he has remained a solid, decent, stand-up, top guy.
What an idiot.
However, just as people might start to question his sanity, he has made a decision that shows he’s still got it.
Despite loving working at W+K and NIKE – both in Portland and Shanghai – he’s decided adland hasn’t got the substance he is looking for in his life, so he’s giving it all up to go and work in Hollywood.
We’re convinced this is all code for ‘fluffing’ in some cheap porn movie, but he’s claiming it’s for something that won’t leave such a nasty taste in his mouth [boom tish] … so after the longest leaving period in the history of mankind, our lovely Dubes is buggering off to start the next chapter of his lifes adventure.
I will miss him.
I will miss him a lot.
And yet, while I am very sad he’s going, I am also incredibly proud of him.
It takes a strong man to decide to turn his back on his career – especially a career at one of the best agencies in the World and one of the best accounts in the World – but that’s what he’s done because his strength comes from his fantastic principals, values and beliefs which is why I know that whatever he does, he’ll be very successful at it and why I know anyone who works with him, will be better – both personally and professionally – for the experience.
It’s also why I am genuinely honoured to call him a friend – even if he would rather I didn’t.
Dubes, thank you for everything – you’ve done more for me than you’ll ever know and I can tell you it’s been a distinct privilege for me to know you and work with you and I wish you nothing but the best for everything in your life and I hope I will still be able to share in it in some way, even if that’s just still being an annoying shit.
Right enough of the nice stuff … fuck off and go knock ’em dead.
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