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Not as good as 2010, but pretty damn good all the same.
It’s also that time of year where people in the ad community make a bunch of predictions about what will be big – or will have been big – this time next year.
As I’ve said before, I hate that sort of shit because if you disagree with them, they just say, “it hasn’t happened yet so wait and see” … so as I can’t beat them, I’m going to join them by saying my prediction for this time next year is we’ll have had another 12 months of talking the same old shit except we’ll all be using a bunch of new, improved, shiny names to describe it all because adland and the plannersphere think that’s all it takes to impress the masses and keep our intelligent delusions alive.
The end. [Of this post and quote possibly our industry]
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