Filed under: Crap Marketing Ideas From History!
After the heaviness of yesterday’s post, I thought I’d get back to what this blog is best known for – bollocks.
So for reasons best not to go into, I came across [not the best choice of phrase] this:
No, I’m not saying having a personal alarm on your iPhone is mental – though how you access it if you’re being attacked is open to debate – I’m saying calling it ‘iRape’ is.
Did the person behind this app not think it sounds awfully like ‘I Rape’?
On first impressions it sounds more like a social network app for the criminally inclined rather than a product that aims to provide you with a sense of security and safety.
How many times do I have to say ‘sell the benefit, not the problem’.
Mind you, when the apps description includes the disclaimer …
“This application will not prevent you from being sexually abused”
… you understand Stephen Thompson, creator of iRape, was doomed before he started.
That aside, the disclaimer helps us understand a couple of other things as well:
1. iRape is selling the illusion [or delusions] of security and safety.
2. American society is a litigiously obsessed society.
Don't worry Stephen, on the bright side you can still make a fortune … all you have to do is open a branding company because I know your naming strategy is tailor-made for the Singaporean market.
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