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So yesterday, I spoke with my good friend, Charles Wigley – Chairman of BBH Asia – at the Asia Marketing Effectiveness conference.
While effectiveness is obviously a serious subject, we decided to approach it from a different angle, which was to basically attack some of the blatantly false ‘truths’ adland likes to bang on about because  they think that’s the cool thing to say  they only like focusing on the new and fashionable because that’s what they think/feel makes them look hip and relevant or  they haven’t bothered to look into the details.
Pulling it together was fun mainly because as much as Chaz and I are old friends with similar views on stuff, our approaches are quite different [read: his is professional, mine is shaky and shonky] so rather than just pull my usual stunt of making a presentation of pictures with a few words on each slide, I had to be a bit more detailed.
I’m sure you can imagine how traumatic that was for me.
Anyway, I think it came out rather well and while you won’t be able to necessarily tell what we’re going on about – especially the ‘piss taking bits’ – I thought I’d upload it anyway, if only for the fact this might be my first, and only, semi-serious presentation of my career.
It’s pretty big, so if you’re suffering from amnesia, may I suggest you get settled in your bed and then pull out your laptop, because by slide 3, there’s a good chance you’ll be in the land of nod, living the dream.
[An ever-so-slightly misquoted review of our presentation – featuring a 7 year old photo of yours truly and a very stylish Nottingham Forest calendar – can be seen here]
Oh, one last thing …
So tomorrow I’m off to Australia to go and insult the intelligence of even more people, so that means you’re free from my blogging rubbish for one, whole glorious week … so enjoy the peace, I know my colleagues will.
See the presentation bigger here.
PS: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I’m not going to pay US$19 per month just so you can have a fancier looking preso that you won’t pay the slightest bit of attention to anyway.
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