Filed under: Comment
OK, so the tone, timing and manner of the letter has a lot to be desired, but in terms of seeing and seizing an opportunity, the person behind this letter can’t be faulted.
The reason I say this is because I feel too many in adland wait for opportunities to fall on their lap rather than go out and chase it down.
Of course there’s a fine line between being proactive and being hard-sell … but the point I’m trying to make is that the early mover often gets the opportunity and while that shouldn’t mean you sacrifice quality for speed, it also shouldn’t mean you sit back with the attitude that you only do stuff when you’re approached to do stuff.
Enthusiasm – especially in Asia – is often a major competitive advantage.
Don’t snub it, embrace it … but remember to be more respectful than the guy above.
27 Comments so far
Leave a comment