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I am often asked to explain what strategy is.
At it’s heart, it’s simply identifying the most effective route to get from point A to point B.
Of course, how you identify that route has many challenges and complications, but as a function, it’s that simple.
Recently I came across an SMS exchange that highlights just what good strategy is.
Of course, no one who comes here  needs an explanation  cares about an explanation or  gives a rats arse what I think/say … however I’m going to ignore all that because basically, I just wrote this post so I could justify re-printing it for your viewing errrrm, pleasure.
So, here’s the brief:
Your parents are awaiting news on your biology exam results.
They have already told you they regard this as a ‘must pass’ exam and that the implications, should you fail, will be severe and immediate.
Now the bad news.
You failed big time.
Knowing you have to truthfully inform your parents about the result within a matter of hours, how can you ensure they will view the news with a positive attitude rather than grounding you for 35 years?
So how would you answer the brief?
Wonder if it would be as strategically effective as this?
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