The Musings Of An Opinionated Sod [Help Me Grow!]


Don’t Encourage The Fool …
July 9, 2012, 6:04 am
Filed under: Comment

Adland is full of fools, chancers and egotists.

I should know because I’m probably all 3 rolled into 1.

Of course it’s not just full of those – there’s also the smart, clever & creative types – but for the purpose of this post, I only want to focus on the former group.

Before I begin, I need you to watch this video – especially from 6″ 18 seconds.

Yes, I know it’s long, but it is worth it, trust me.

How good is that?

OK, so Jeremy Paxman is famous for drilling politicians, but the point is he [1] was fully prepared and [2] kept the conversation focused on the point he needed answering.

Quite frankly, too many people in adland go into meetings with the attitude of ‘I’ll wing it’.

A lot of this happens because there’s too many conversations that are for the sake of conversation – ramblings designed more for timesheet justification than answering specific issues, objectives or points that can powerfully and fundamentally move things forward.

But the point is, you can never have these sorts of meaningful conversation if you don’t have all the facts and a clear understanding of the situation and it’s context – which is why I love Paxman, because he takes his job seriously … he won’t be fobbed off with fancy words or corporate talk and that means [most] people who come up against him don’t approach things sloppily, they raise their game in a bid to ‘beat him’, which creates a tension that can push bigger opportunities or issues to the forefront.

The reason I posted this is because I’m off to be a mentor/judge at Mediaworks … so while I’m no Jeremy Paxman [hell, I’m not even as good as the arcade character, Pacman!] I do want the attendees of the workshop to know they’re going to get properly grilled by me on whatever they present – not because I’m a bastard – but because feeling under pressure to know your stuff is one of the greatest lessons anyone can be taught.

So next time you have a meeting, make sure you invest enough time getting familiar with the situation, because when others start realising you’re not going to subscribe to the bland and the meaningless, ideas start dumbing up, not down.

And yes, this does mean there will be no more blog posts for the week … so the Mediaworks attendees pain is most definitely going to be your gain.

See you next week.


42 Comments so far
Leave a comment

At least you look like pacman. Jeremy Pacman.

Comment by DH

campbells complexion isnt as good as pacmans.

Comment by andy@cynic

Well I was born with jaundice!

Comment by Rob

That conference is in Thailand.

How in hell do you keep managing to convince people to invite you and let you go?

A conference in Thailand isn’t a conference, its another holiday.

How many is it this year? 10? 15? It’s more than the Queen that’s for sure.

Comment by DH

and campbell is the only sex pest, sex tourist that will go to Thailand to interview the prostitutes and lady boys rather than fuck them.

Comment by andy@cynic

for the fucking record, i know thats basically a compliment to his character but it was meant to come across as an insult.

Comment by andy@cynic

Would you believe me if I told you how bloody tiring the MediaWorks conference is?

Not in terms of interest, but in terms of physical energy because it’s basically a real-time pitch process over 72 hours. No? Didn’t think so … which is why it’s good that I wasn’t expecting any sympathy from you isn’t it.

Comment by Rob

I wish Jeremy Paxman interviewed you about your work ethic and compared it to your work ethic for gaining free holidays. At least you’re giving us a week off from this rubbish so that’s something I suppose.

Comment by DH

are you fucking insane? campbells bound to have some dirt on the lanky bastard so hed end up being nice to campbell like those fucking fools at business bastard insider. only thing worse is it would be on telefuckingvision and so id have to see his smug bastard face as he pulls off another coup against humanity.

im telling you, campbell is satans spawn. its the only fucking way he can be so motherfucking jammy.

Comment by andy@cynic

I love that this annoys you. I also love how you ignore the incredible good fortune you’ve had – and have – in your life [ex-wives excluded] but then if you did acknowledge it, then this blog might not be the “thriving” community Business Insider seems to think it is. Ha.

Comment by Rob

Amazing interview. A presentation advisor would say he allowed his exasperation to turn in to ridicule but as a viewer, I was left thinking he had highlighted the stupidity of modern politicians and their decisions.

I love when you say “I love Paxman because he takes his job seriously … he won’t be fobbed off with fancy words or corporate talk” it’s such a great point that many forget. Maybe it’s not “forget”, maybe they just think they’re so good they don’t need to do research or study the larger situation.

Great interview, point and post. No wonder you’re so influential.😉

Comment by Pete

That was not supposed to have a smiley icon at the end of the post. I am so embarrassed.

Comment by Pete

Sure it wasn’t Pete. Sure it wasn’t.

Comment by DH

Or should I say,
😦

,)

Comment by DH

I can’t get smiley faces to work even when I try. I’ve never been so relieved in my life.

Comment by DH

you used a fucking smiley icon. you sad fucking bastard. only kids, pedos and bridget jones types do that. i hope sarah gets the fuck out from your house, its not safe in there.

Comment by andy@cynic

It won’t happen again. I assure you.

Comment by Pete

i know. you cant press keyboard buttons when your wrists have been smashed to fucking smithereens.

Comment by andy@cynic

No Pete, no. What on earth were you thinking?

Comment by Rob

so when i tell a stupid twat theyre a twat, you think im a twat but when some egomaniac news bloke does it, hes a fucking legend we can all learn from. youre more fucking inconsistent than ex wife #1 and she was a fucking olympic champion at that fucking shit.

Comment by andy@cynic

Life’s a bitch I guess.

Comment by Rob

Best post of the week Deck-Boy.

Comment by John

this isnt “have i got news for you” and youre not paul fucking merton.

Comment by andy@cynic

No, it’s apparently an influential advertising blog with long posts and a lively community.

Comment by John

proof positive the world is fucked. and im not part of any bastard community. i might fucking rule them but ill be fucked if im going to be a member of one. especially this one.

Comment by andy@cynic

Jeremy Paxman is an arrogant, condescending, genius journalist. His interview technique may be somewhat abrasive at times, but he needs to be to get through the spin doctor polished marble. Your point about “being prepared and aware” is an excellent one Robert. It shouldn’t be necessary to say, but neither should informing politicians that their constituents aren’t as gullible as they appear to believe.

Comment by George

Wish we had a Paxman over here. Terrific grilling. And another
great post, yes those judges were right. OK Andy, if that brands me as a sycophant, so-be-fucking-it!

Comment by Ciaran McCabe

youre old. you dont know what the fuck it is youre saying. george does though and thats why the fucker needs a kicking. or he can just buy me a fucking expensive dinner on saturday.

Comment by andy@cynic

I thought of a suitable riposte, Andy, something Stephen K. said that second year at Oxford, but it seems to have slipped away. So, fuck you without it.

Comment by Ciaran McCabe

stop turning me on you old pervert fucker.

Comment by andy@cynic

I quite his classic Paxman:

Useful to copy this with crap creatives – just ask “What’s the idea”

Comment by northern

The real scandal is that a 30 year old English literature graduate whose only work experience was in the public sector department of an accounting consultancy can be a junior finance minister. Any parallels with advertising?

Comment by John

yes. no fucker likes or trusts either of the bastards.

Comment by andy@cynic

In this instance I think she has been made an utter scapegoat for George ‘Humanoid’ Osborne who was too cowardly to do it himself. Embarassing for her, but a convenient distraction from the real problem.

The fact that you don’t take any shit but at the same genuinely want to help people is key to why so many people follow what you do and want to get you involved in their work.

Comment by Rob Mortimer (Not a fake Andy)

enjoying your fucking holiday campbell? sorry, “work” even though i bet youre pottering about here and there doing fucking nothing except have the room service menu in one hand and the tv remote in the other. jammy fucking bastard.

Comment by andy@cynic

Quite enjoying the nickname ‘Rib Campbell’ I have no idea wht it’s context is, but it does feel right doesn’t it?

Comment by northern

in the sense dealing with him is like having an annoying fucking pain jabbing in your fucking side all fucking day long. yes it does.

Comment by andy@cynic

Anyway, ball to this stuff, I’ve just had to walk through a gaggle of vigorously dancing twenty something cheerleaders, pom poms, hot pants and everything.
I need to lie down

Comment by northern

is that because youve just had a sneaky wank?

Comment by andy@cynic

Should have done

Comment by northern

I’m a tumbleweed, just passing by, Hello, that Boucher fellow seems a bit lonely without this Rib character doesn’t he?

Comment by Tumbleweed

you spelt “ecstatic” wrongly

Comment by andy@cynic




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