Filed under: Crap Campaigns In History
Imagine you’re a hotel company.
Imagine you’re a hotel company that wants to build a reputation for friendly and helpful service.
Imagine you’re a hotel company that wants to build a reputation for friendly and helpful service to encourage possible franchisees.
What would your ad look like?
Would it feature a photo of happy, smiley people?
Would it have some nice headline that represents ‘good service’?
Or would it look anything like this?
WHAT THE FUCK!??
Apart from the fact the politically correct, ethnically diverse faces are bunched together, looking down like they’re some gang about to kick the living shit out of you – they’ve “invented” a phrase that is literally one of the shittest things I’ve ever seen.
‘Feel The Hamptonality’
Give me strength.
Clients love the idea of creating a term or a word that becomes part of the venacular and it’s almost always:
2. A disaster.
3. A demonstration of corporate ego.
On the rare occasion it does happen, it’s happened organically rather than intentionally and it’s almost never included a made up word or term.
So to the people behind the ad above, you might want me to “feel the Hamptonality” but I’d rather be locked away in a maximum security prison.
Same thing, probably.
There is some irony about me writing a post on hotel standards given I’m about to fly to Mongolia and stay in a hotel that probably has a tagline of ‘feel the horror’ … but hey, I’m from Nottingham which means I’m automatically tough.
What this all means is you get another week off from my rambling shit – though it could be even longer if I find that I’m staying in Mongolia’s very first Hampton Hotel and their staff beat the shit out of me for dissing their employer in this post.
Guess we’ll see within the week.
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