The Musings Of An Opinionated Sod [Help Me Grow!]


Strategy Explained In A Picture …
September 12, 2012, 6:31 am
Filed under: Comment

Yes I know some people out there will say this is executional.

Yes I know some people out there will say this is tactical.

Yes I know some people out there will say it’s just a massive lie.

But at the end of the day, strategy is simply about getting from point A to point B in the most effective and efficient* way possible … so if the challenge was to make cars reduce their speed as they go down this particular street, then it could be argued this approach could help achieve that.

Anyway, none of this matters because the only reason I’ve written these pointless words is because I wanted a [bad] excuse to put this picture up on my blog because it amused me. Though I have to say, if I lived near this street, I’d fuck with everyones carefully laid plans by placing another sign directly underneath it that stated ‘OAP Home straight ahead’.

But that’s just me.

_______________________________________________________________

* Yes, effective and efficient is an ambiguous term – which is why you have to identify the real business need/s prior to undertaking any work as this not only lets you focus on the areas that actually need impacting but allows you to identify and set the metrics that can evaluate and analyse the impact you will be making. But you knew that already. Oops.


40 Comments so far
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so you say swapping a road of fast traveling cars for a street full of pubescent, acne twats and dirty fucking perverts in raincoats with their hands in their pockets because theyre playing with their cocks, successful strategy do you?

more proof planners havent got a fucking clue about the real world.

by the way, have you got the address of this street? just for research reasons.

Comment by andy@cynic

I know I am walking into a fire saying this, but I love this comment.

Comment by Pete

no. you just have fucking good judgement.

Comment by andy@cynic

I laughed. I wished I hadn’t, but I laughed.

Comment by Rob

and you fucking would put up that “oap” sign. youre a fucking happiness vampire. main reason i fucking semi like you.

Comment by andy@cynic

for the record campbell. executional, tactical or lie, its better than sitting in a fucking beige boardroom for 6 months peeling brand onions or whatever the fuck you call them and then walking out with nothing but bland, meaningless shit that achieves fuck all because no bastard cares or understands them other than the fucking twats that spent the cash doing them so they could justify their meaningless jobs and lives.

fact.

Comment by andy@cynic

Andy highlights the folly of many brand management positioning processes in just 1 paragraph. It’s even worse when all they produce is a logo at the end of the 9 month process. A bland logo, but with a fantastic press release attached.

Comment by Pete

Oh the good old press release … a piece of “information” that talks about how a company has not just discovered the secret to life, business and the universe … but actually made it. So imagine our surprise when we find out it’s all down to the small square stamp logo of some 3rd grade motel chain from middle America.

Comment by Rob

I know someone who spent NINE MONTHS on a ‘brand pyramid’ … changing meaningless words over and over again until everyone in the company was happy … even though that meant it had to satisfy folks from about 12 different countries who all had limited – or different interpretations – of English words.

And who was this mammoth task for? Danone water.

So yes Andy, you’re right. Again.

Comment by Rob

tell me something the world didnt already fucking know for 100 years campbell.

Comment by andy@cynic

Wow. Just, wow.

Comment by Rob Mortimer

What’s the street number of that oap home?

Comment by Ciaran McCabe

campbells desk.
w+k shanghai.
shanghai.
commieland.

Comment by andy@cynic

Where old ideas go to reminisce.

Comment by John

then slowly, painfully die.

unless its building a car.

Comment by andy@cynic

No it’s strategic. The tactical element is where it’s located and I can’t work out if it’s brilliant or sociopathic to put it jat the entrance to a chicane.

Comment by John

a chicane? thats a fucking bend. maybe thats why youre getting no action doddsy because at the moment of fuckfest, you ruin the moment by saying to the plainly too fucking young for you starlet.

“wait till you see my big chicane cock.”

on the positive.

1. its not because of your personality like billy.
2. if campbell can pull a babe, any fucker can.

note how i chose to ignore the first part of your planneresque comment. thats strategy right fucking there.

Comment by andy@cynic

Yes, yes. It’s a bend. But it’s a bend leading to a bend in the other direction – hence chicane.

And the planneresque nonsense was to let him know I’d not missed the jibe.

Comment by John

since when did you become that fucking twat clarkson? and thats still not a chicane, its still a fucking bend, look at the bastard sign, check the highway code and learn the fucking difference between a side road and a fucking chicane.

ill let you off the rest.

Comment by andy@cynic

Seriously? Well that’s the dumbest sign I’ve ever seen outside of the nameplates on various office doors. And it’s still the nearest thing to a chicane you’ll see in the states.

Comment by John

now thats fucking true. or is that insight? who the fuck cares.

Comment by andy@cynic

This makes more sense than anything I saw from FutureBrand. Andrew, your dissection of the brand agency process is alarmingly accurate. Well done.

Comment by George

well done? what the fuck is that supposed to mean!

ill tell you, it means youre buying me 2 steaks and a bottle of fucking expensive red on saturday.

Comment by andy@cynic

wheres baz? oh i know, hes preparing for the launch of the samsung galaxy ripoff tomorrow isnt he.

Comment by andy@cynic

Samsung Galaxy ripoff. Brilliant.

Comment by Pete

Terribly mean. But funny. I wonder if you can buy it in 5 cent pieces?

Comment by Rob

In Holland we actually got places like this with signs quite similair, including the 18 years of age disclaimer (which is the executional part btw). However, since it’s so freaking cold we keep them behind glass windows most of the time.

Comment by Paul

but in holland the signs should say
“ropey nude models for next 6.9kms.”

Comment by andy@cynic

Nahhh, we are much more customer orientated than you’d think.

Comment by Paul

Although I do agree with you on the ropey part.

Comment by Paul

the dutch are customer service focused? does that mean they fucking shout at you with a smile these days?

Comment by andy@cynic

If that is what you’d payed for I wouldn’t know why not? To each his own.

( I get that at home for free. But then again, I probably deserve it.)

Comment by Paul

Nice to see such wonderful cultural appreciation going on, on here.

Comment by Rob

Talking about cultural appreciation, I just got a confirmation that I’ll be moving to England next summer.

Comment by Paul

Some people are born unlucky.

Comment by Billy Whizz

If that is what you’d payed for I wouldn’t know why not? To each his own.

( I get that at home for free. But then again, I probably deserve it.)

Comment by Paul

Ignore this one, I have fat fingers and a small iPhone. I’ll repost this reply at the correct place just above.

Comment by Paul

Surely this street would have slower cars, but more accidents overall as people wouldn’t be focusing on the road… and by that token actually fails to be good strategically because it misses the point (the business need) of slowing cars in the first place… to stop people getting hurt?

/devils advocate

Comment by Rob Mortimer

That’s not devils advocate, that’s planner trying to look smart but looking a tit. Or planner trying to start an argument because he’s a bastard. Doesn’t suit you M, leave that argumentative shit to Rob C, you’re better than that.

Comment by Billy Whizz

I like the way you manage to insult both of us in one comment🙂

I suppose it is a genuine question though. Is a lot of slow speed accidents better than a few high speed ones?

Comment by Rob Mortimer




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