Filed under: Comment
Yes I know some people out there will say this is executional.
Yes I know some people out there will say this is tactical.
Yes I know some people out there will say it’s just a massive lie.
But at the end of the day, strategy is simply about getting from point A to point B in the most effective and efficient* way possible … so if the challenge was to make cars reduce their speed as they go down this particular street, then it could be argued this approach could help achieve that.
Anyway, none of this matters because the only reason I’ve written these pointless words is because I wanted a [bad] excuse to put this picture up on my blog because it amused me. Though I have to say, if I lived near this street, I’d fuck with everyones carefully laid plans by placing another sign directly underneath it that stated ‘OAP Home straight ahead’.
But that’s just me.
* Yes, effective and efficient is an ambiguous term – which is why you have to identify the real business need/s prior to undertaking any work as this not only lets you focus on the areas that actually need impacting but allows you to identify and set the metrics that can evaluate and analyse the impact you will be making. But you knew that already. Oops.
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