The Musings Of An Opinionated Sod [Help Me Grow!]


How To Tell When A Client Writes Their Own Ads …
November 12, 2012, 6:00 am
Filed under: Comment

I know I keep going on about how long copy can still be effective, but this is ridiculous.

Maybe the Eastern Poland Development Committee need to take some tips from the guys behind my favourite long copy ad – if not my favourite ad overall – of 2012.


35 Comments so far
Leave a comment

That’s 2 ads, one visual, one verbose. Lower left corner lists the cast of thousands that suggested that they run both.

Comment by Chris

doddsy would be fucking proud of your pedantic ways chris. youve also just passed the test to be an annoying fucking client should you be desperate enough to go there.

Comment by andy@cynic

transferable skills etc.

Comment by Chris

Personally I found that ad more interesting than anything on this blog. But that’s just me.

Comment by DH

It’s also shorter than most of the posts.

Comment by DH

And has more of a point.

Comment by DH

your comments are full of fucking insight. and youre not even a planner. how fucking amazing is that planning community fuckwits?

Comment by andy@cynic

That’s OK Dave, I found it more interesting than any of your comments. And certainly your jokes.

Comment by Rob

In similar vein, I just saw a TV ad celebrating the 50th anniversary of Flash floor cleaner.

Comment by John

to be fair doddsy, for chicks, thats big fucking news.

Comment by andy@cynic

when i first read your comment i thought you mean flash fucking gordon and wed hear campbell go on about that fucking annoying queen “song”. i shouldve known you wouldnt go there. apologies.

Comment by andy@cynic

What a great movie that wasn’t.

Comment by Rob

It’s also the first record I ever bought.
The shame.
And yes, great film, especially Princess Aura

Comment by northern

Hang on, you BOUGHT a Queen song … and more than that, you bought ‘FLASH!’?

Is that right Northern? Please tell me it is – it could be the greatest news I’ve ever, ever heard!

Comment by Rob

Unfortunately this is true.
I was young

Comment by northern

You have made my day.

Scrap that, my whole bloody year!

Comment by Rob

you sick fucking bastard. not just for buying that pile of utter fucking shit. but for admitting it. have you no self fucking respect. christ, youre a broken bastard. i blame mrs ceo bitch. that can be the only fucking reason.

Comment by andy@cynic

I just wanted to throw Rob a bone. He’s all made up now.
That way I’ll feel better for berating him mercilessly when APSOTW is inevitably late.
As for Mrs CEO, I’m playing the long game. She thinks Iike her.

Comment by northern

You want to give Rob your bone?

Comment by Billy Whizz

dont talk to him billy, hes the sort of sick fuck your mother used to warn you about.

Comment by andy@cynic

We’ll find out northern worked at the BBC with Jimmy Saville next.

Comment by DH

I did work with Esther Rantzen once

Comment by northern

campbells such a conniving fuck. he writes one of his shortest posts ever to highlight the bullshit of this pointless long copy ad even though, as dave points out, thats the exact length of one of his typical mindnumbingly painful posts.

Comment by andy@cynic

You know me so well.

Comment by Rob

How much do you think $6.20 would get me?

Comment by Billy Whizz

To avoid any smart ass comments, I mean from the east poland committee.

Comment by Billy Whizz

$6.20’s worth of investment.

Comment by DH

what you fucking meant to ask is what will $6.20 in east poland get you. and the answer is all of fucking east poland.

Comment by andy@cynic

Would they accept $2.10?

Comment by Billy Whizz

I think they would Billy. When I was in London, I saw a poster for this campaign featuring a middle aged man and a headline that said:

“What will you tell your child when they ask why you didn’t invest in East Poland”.

Given the answer would be,

“I didn’t want to waste your inheritance” I think you’re in a very good position to negotiate.

Oh, and while I’m at it, I saw the follow up to my beloved MI6 ad. While they’ve done it to obviously capitalise on the new 007 movie, I have to say it has none of the charm, ease or elegance of the previous one.

Disappointing.

Comment by Rob

Oh dear.

Comment by George

Yup.

Comment by Rob

Q. Why didn’t you invest in Eastern Poland?

A. Because your information pack was as well designed as your ad.

That’s beyond terrible. I mean, even if you are going to fill it with copy that no one in their right mind would ever read, at least think about columns to make it easier to not read.

Comment by Rob Mortimer

Terrible.

Comment by Pete

Morning

Comment by Marcus




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