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Remember when I wrote that post about how some ads in China are ‘interesting’?
Of course you don’t, because you don’t read the posts do you.
Anyway, I saw one that pretty much sums up when it all goes uber-wrong.
OK, so it’s an editorial ad rather than a full-on campaign.
OK, it doesn’t feature a plethora of rational facts or celebrities … but it’s still mental.
The funny thing is that the ad is for advertising in a local newspaper … so it makes it sound like the reason they think it’s a ‘great marketing opportunity for China’ is because people rip up the pages and turn them into those decision maker type things we used to do as a kid.
In other words, the next generation of rationale for advertising in magazines that sit in dentists waiting rooms for years on end.
It doesn’t just sit there on the reception desk, it gets you involved.
It’s print 2.0 … bridging the gap between print and digital.
Anyway, because I am a sad, bitter, stupid shit … I emailed firstname.lastname@example.org to ask how many people will use my ad to turn into a children’s toy and how long can I expect it to withstand the harshness of Shanghai [acid] rain.
So far I am still waiting on a response.
I hope it doesn’t end up being from the immigration department.
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