The Musings Of An Opinionated Sod [Help Me Grow!]


Finding Use For Nothing …
November 15, 2012, 6:10 am
Filed under: Comment

So a few weeks ago I came across an article about an ad agency in Belgium – Famous – an IT expert and a charity/government body who had come up with the idea of putting the faces of missing children on deleted web pages.

Now while I know there are a whole heap of negative comments you could throw at the concept – from the fact you rarely come across deleted web pages anymore through to it being like a poor mans version of the US ‘milk carton’ campaign – I think it’s great.

You see at the end of the day, someone has done something that might … just might … make a difference.

Sure, the chances of someone being found are low … but they’re not as low as doing nothing at all and I’m sure that for the families of lost children, any possibility of being reunited with their loved ones is worth giving a go.

Years ago I wrote a post saying how I was pissed off that Madonna had been able to adopt a child while my friends – who arguably, would be better parents – were denied.

At the end of the post I had to admit that while I didn’t like how the system worked, the reality was a child was going to have a better life than they would otherwise of had and only the most heartless of bastards could criticize that.

And that’s the thing with this idea.

It didn’t cost any money … it made use of something that no one was using – or was thinking of using – and it might help bring a family back together … which is why it’s worthy of praise not nitpicking.

So well done to Famous/Missing Children and all the hosting firms, ISPs and media companies that have signed for this campaign … you might not win any effectiveness awards, but you are certainly deserving of a humanitarian one.

[I could now write a massive diatribe about how much I loathe it when ad agencies enter pro-bono charity work into creative awards … but apart from that making me look a total hypocrite, that’s something for another day. And it’ll come. Oh yes, it will come]


41 Comments so far
Leave a comment

Lovely idea and point of view Robert. This sort of concept is too important to dismiss, regardless how unlikely the reuniting of child and parent may be. The “Madonna” post you reference is equally as prejudice challenging. Nice work.

Comment by George

i like this. it might be a long shot. it might not be seen. it might even be a fucking pr scam but if i was looking for my daughter, id fucking take any publicity i could fucking get to get her back.

Comment by andy@cynic

If it’s praised by you, it must be even better than I first thought … and I thought it was very good indeed.

Comment by Rob

and its probably going to be as effective as most fucking campaigns these days. more so, because when samsung launches another brain rape, bland piece of shit, they dont get the bbc writing about it.

Comment by andy@cynic

or campbell. with his reach of 5 fucking weirdos and a genius.

Comment by andy@cynic

plus it cost basically fuck all to make, distribute, run and manage. and as some media monkey twat would say, it still has more “opportunities to be seen” than a billboard on hackney high street. or a microsoft 8 campaign that has been designed to feel like an ipod ad. from 4 fucking years ago.

Comment by andy@cynic

Maybe it should win an effectiveness award after all then. Ha.

Comment by Rob

Spot the dads.

Comment by Billy Whizz

spot the twat.

Comment by andy@cynic

This is a fun game.

Comment by Billy Whizz

I agree with everything everyone (except Billy) said.

I’m sure when I read this post I could hear the collective sound of people slapping their head as they said, “why didn’t I think of that?”

Mind you, we’re only being generous with our praise because it’s a genuine “good deed” idea and utilises something that costs nothing, that no one had considered doing/using before and doesn’t have any obvious commercial benefit or link to any commercial organisation.

If this was for Yahoo, I’m confident we’d all be laughing at their stupidity and cheek. Though they’ve been looking for their missing user base for the past 6 years.

Comment by Pete

look at pete getting all bitch slappy happy on yahoos ass. bit of an easy target but seeing mr nice turn in to mr bastard is a sight for sore fucking eyes. give that man a fucking bonus. im talking to you auntie, but hold back 35%, thats my management fee.

Comment by andy@cynic

Where are the Daily Mail readers saying this could help pedophiles?

They’re so inconsistent with their stupid comments.

Nice idea, but mainly for the reasons Poisonous Pete said.

Comment by DH

poisonous pete. that is fucking awesome. and itll stick. ill make it my fucking life mission to make sure it does. good fucking work dave.

Comment by andy@cynic

I get “Auntie” and Pete gets “Poisonous”.
I appreciate mine is much more of a “society friendly” name, but we all know the unspoken rules of the nickname. The more intimidating, the cooler you are. Even when it’s ironic.
I miss out again.

Comment by George

dont worry auntie. after your disasterous birthday cake buying escapade of a few years ago, you will always be known as the “dirty bastard pervert baker” to me.

better?

Comment by andy@cynic

and thats way fucking cooler than “northern groper”.

Comment by andy@cynic

Gold.

Comment by DH

No David, that’s not gold at all.

Comment by George

people are so fucking hard to please these fucking days.

Comment by andy@cynic

Nicknames are cool?

Comment by John

Depends.

Thunder God would be. Jimmy Saville wouldn’t.

Comment by DH

Poisonous Pete. That is brilliant and yes, I have a feeling that will stick.

Comment by Rob

Northern groped is actually quite lame andy

Comment by Northern

Why stop at deleted webpages? You could have them pop up when morons like your brand on Facebook and actually have that lead-generation exercise mean something.

Comment by John

because that zuck twat would charge the fuckers for it. or hed give the missing their own facebook page so he could boost his “user” numbers to try and con some more finance twats into giving him more fucking cash to flush down the fucking toilet.

probably.

Comment by andy@cynic

It’s a great idea, using empty space for a good cause.
The Daily Mail are probably too busy printing images of 16 year old girls to notice this campaign.

Comment by Rob Mortimer

Nice.

Comment by Lee Hill

Excellent idea
If my little boy or girl went missing I’d want every chance no matter how small
Speaking of my devious little angels my 1 year managed to reach the sky remote and I came into the room to her laughing and pointing at playboy chat tv

Comment by Northern

For anyone interested in knowing, Mr Northern is writing his comments while sat on a train on his way to London where he will no doubt marvel at the latest innovations such as central heating, cars and civilisation.

In addition, it appears his lovely daughter takes after her Father, but fortunately Mrs Northern is there to stop it before it all gets out of hand.

Comment by Rob

And for the record, I’m not staking him, I just saw it on twitter.

Where I stalk him. Ahem.

Comment by Rob

Oh very droll
Their may be advances in technology but tea making is in the dark ages

Comment by Northern

And I know I spelt ‘there’ wrong

Comment by Northern

So is their wit and politeness.

And brains.

Can you tell I’m from semi-oop North?

Comment by Rob

Semi

Comment by Northern

Also from twitter – proof that some planners study stuff completely outside their world https://twitter.com/Robertc1970/status/268952047758475265

Comment by John

I thought you were linking to this: http://instagr.am/p/SC7A72rHyJ/

Comment by Rob

No. You’re all about shopping for gaudy crap.

Comment by John

campbell only buys gaudy electronic crap.

or fucking shitty sandals.

he probably thinks louis vuitton is a fucking cousin of louis theroux.

Comment by andy@cynic

Only slightly worse than overpriced log cabins
Or bloody little girls clothes come to think of it I can moan about mrs northern all I like she’s too much sense to visit here

Comment by Northern

but not enough sense to say no to your love.

fuck me, i sound like the hallmark channel.

and my fucking wood money pit is no longer a fucking money pit. its worth a fucking fortune. well it is if some fucked up middle eastern billionaire prince is pissed and has his credit card anywhere within 10 feet of where im standing.

want a laugh? were buying somewhere in venezfuckinguela. ive been told its so we can be near the grandparents. my side of the family apparently dont matter, just hers. campbell gets the glamour fucking cities and i get tinpot dictator places. fuck my life.

Comment by andy@cynic




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: