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Are you over the shock that I was utterly fawning over the John Lewis Christmas spot yesterday?
Well maybe I’m getting into the festive spirit – or maybe I’m ill – but I’m going to give it another dollop of praise.
OK, so this has nothing to do with the ad, but when I checked out the spot on Youtube, I saw a bunch of links to other John Lewis ‘films’ … except instead of more emotion inducing ads, they were little clips giving useful tips to many of the issues people face at Christmas.
That said, I couldn’t find any tips on how to get over a hangover, stop granny from making racist comments or apologise for telling your boss they were an unmitigated prick at the office Christmas party … but maybe they’re still filming those.
In an industry that likes to celebrate the brands that do the big, statement-making spots … these little films remind us that it’s often the little things that make the biggest difference.
It would have been oh-so-easy for John Lewis to say, “but you can find those tips on line without us having to do it” … but they didn’t, probably because they know that to truly connect to people, it’s about demonstrating you care, rather than just saying it.
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