The Musings Of An Opinionated Sod [Help Me Grow!]


Is This The Worst Ad Of 2013?
March 28, 2013, 6:19 am
Filed under: Comment

Yes, I’m back. Did you miss me?

No, I didn’t think so.

Bastards!

Look, I know you think I get way too many days off, but it’s either to do with work or family … so it’s not like I’m sitting on my ass and living the dream.

Did that convince you?

Damn. OK, in that case, let’s get on with boring the shit out of you.

I always thought advertising was to attract, charm, intrigue and engage people.

Make them feel something positive towards the brand or product communicating to them.

Make them, at the very least, want to know more.

But it appears I was wrong.

Based on this ad, it’s to make sure people ignore it or, at the very least, ridicule it.

I have to say, they have gone to great lengths to achieve this.

From the utterly terrible ‘thermal effect’ of the photo to the most boring image for an ad ever created [seriously, why the hell would anyone be engaged by a picture of 2 women – one of which appears to think highly of herself when she shouldn’t – walking past some stiff, tall bloke?] to the decision to name a conference RIMS.

Throw in the fact the ad doesn’t explain what the conference is about or who it’s for – though I’m guessing rimming pervert aficionado’s might be the target audience – and it all adds up to an idea that makes Pizza Hut’s decision to launch a pizza flavoured perfume look good … and that’s one of the most terrible, stupid, atrocious ideas ever created!

So to the people who are responsible for this monstrosity – from the agency, to the organizers – while you will soon learn that not all publicity is good publicity, I have to congratulate you on producing the worst thing of 2013 which up until this point, I was sure was going to be awarded to my mate for the horrific mess he made of my bathroom after he decided to eat 9 different curries in one sitting.


33 Comments so far
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First to comment I win
No idea what the post is about though

Comment by Northern

Does anyone, ever?

Comment by DH

Either your children are keeping you up or you wanted to take a quick sneak at youporn while the family were resting. Regardless … congratulations, this will be the highpoint of your day.

Comment by Rob

I’m willing to forgive you for your latest holiday for suggesting the conference is for “rimming pervert aficionado’s”. That Mr Campbell, is solid gold, gold.

Comment by DH

And that last paragraph is great too. Revolting and disgusting, but great because it didnt happen at my place.

I don’t know what happened at the W+K founders day but it made you write something I actually read all the way through for once.

Comment by DH

Are you going soft? It’s good but it’s not that good. We need Andy back to sort things out.

Comment by Billy Whizz

So judging by your praise Dave, you get off on conversations that include the subject matters of ‘rimming’ and ‘shitting’. That says way more about you than it does the RIM conference attendees.

Comment by Rob

RIMS are the risk management society. With their choice of acronym, it seems they’re either bad at what they do or have a devil may care attitude towards the potential of negative commercial impact.

The Pizzahut perfume should be a sackable offence. Or at the very least, a shareholder revolt. Even if it was done purely for novelty value it has an overwhelming odour of eau d’ tragic.

Comment by George

Eau d’ bacon, pineapple and masses of (corporate) cheese.

Did you see what I did there?

Comment by DH

Hilarious.

Comment by Lee Hill

This is brilliant. Not your ‘odour d’ tragic’ attempt at humour, but the meaning of RIMS.

Comment by Rob

Out of interest, the person inferred to in the final paragraph. Paul?

Comment by George

Unless Billy visited Rob in the last few weeks.

Comment by Pete

If I was in China and saw Rob across the street, I still wouldn’t say hello to him. I’d let him buy me 9 curries though.

Comment by Billy Whizz

A few days retreat with your colleagues and the old mischievous, potent, cynical Rob returns. I’m not sure if that is a compliment to your colleagues or a big insult.

Talking of insults, that Pizza Hut perfume is awful in every aspect. That said, I would be willing to bet it tastes better than their pizzas.

Comment by Pete

Im confident that you can make a worse one – so the answer is no.,

Comment by John

That comes across rather spiteful John. I hope it’s a case of “lost in comment translation”.

Comment by George

I should add, spiteful for you. Other people are consistently turgid on here. I just regard you as being better than that. Or more intelligent with your insults at the very least.

Comment by George

Thank you Dad George … but it’s OK, John is probably right, except he failed to add, “but it would still be better than most other ads out there”. Look at me, I seem to have developed ‘American overconfidence’ disease.

Comment by Rob

No spite intended just gentle ribbing – after all Rob is on holiday too often to actually produce bad work. But myapologies if it came across otherwise. I can only blame an evening in the company of people discussing influencer scores and other such snakeoil. Highlight of one presentation was the accidental use of excremental instead of incremental.

Comment by John

I love the little dig there John, “Rob’s on holiday too much to do bad work”. Genius.

Please tell me someone pointed out the spelling error in the presentation and didn’t just titter to themselves avoiding public embarrassment.

Comment by Rob

Not trying to deflect attention fom my misjudged tone of comment but I have to say that “2 women – one of which appears to think highly of herself when she shouldn’t” was rather brutal.

Comment by John

The beauty is that it wasn’t on a slide – he just mispoke and got the biggets laugh of the night.

Comment by John

I never said I minded your brutality – I know I am – it’s sweet George who is of the sensitive nature.

As for the linguistic mistake, that’s as good as the time a guy said ‘orgasm’ instead of ‘organism’ throughout his presentation. Though that person was 12 and he was in his biology class.

And no, it wasn’t me.

Comment by Rob

I realise that – I was just pointing out that you might have alienated your female fans with that remark.

Comment by John

Fans? Females? I think it’s time you got some sleep there John.

Comment by Rob

Sleep will be difficult after an evening of social media excitement but I’ll try and hope that you do not incur the wrath of Mary et al in the interims.

Comment by John

I am a father of 3 and work at a company that is committed to doing no evil, despite not saying that anymore, so what do you expect.

Comment by George

Blame the children and the corporation why don’t you. Ha.

Comment by Rob

not the worst. but a fucking fine contender.

nice bitchy blathering campbell. i guess its the least you can fucking do after rubbing our fucking unemployed noses in it with all your paid fucking holidays. bastard.

Comment by andy@cynic

To coin a Bryan Adams song, everything I do, I do it for you. Or at least annoy you. Hope all is well, especially with the little one.

Will call you tonight – so prepare to ignore the phone.

Comment by Rob

How it should be done.

http://www.adweek.com/adfreak/most-stunning-ad-ever-made-used-car-128000-miles-thats-been-puked-twice-148174

Comment by Len April (I'm in the future)

Well the art direction is certainly better than that RIMS thing, if nothing else.

Comment by Rob




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