Filed under: Comment
Yes, I’m back. Did you miss me?
No, I didn’t think so.
Did that convince you?
Damn. OK, in that case, let’s get on with boring the shit out of you.
I always thought advertising was to attract, charm, intrigue and engage people.
Make them feel something positive towards the brand or product communicating to them.
Make them, at the very least, want to know more.
But it appears I was wrong.
Based on this ad, it’s to make sure people ignore it or, at the very least, ridicule it.
I have to say, they have gone to great lengths to achieve this.
From the utterly terrible ‘thermal effect’ of the photo to the most boring image for an ad ever created [seriously, why the hell would anyone be engaged by a picture of 2 women – one of which appears to think highly of herself when she shouldn’t – walking past some stiff, tall bloke?] to the decision to name a conference RIMS.
Throw in the fact the ad doesn’t explain what the conference is about or who it’s for – though I’m guessing rimming pervert aficionado’s might be the target audience – and it all adds up to an idea that makes Pizza Hut’s decision to launch a pizza flavoured perfume look good … and that’s one of the most terrible, stupid, atrocious ideas ever created!
So to the people who are responsible for this monstrosity – from the agency, to the organizers – while you will soon learn that not all publicity is good publicity, I have to congratulate you on producing the worst thing of 2013 which up until this point, I was sure was going to be awarded to my mate for the horrific mess he made of my bathroom after he decided to eat 9 different curries in one sitting.
33 Comments so far
Leave a comment