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Anyway, just when I thought I’d seen every give me a million Facebook likes so I can get [insert blatantly self-serving prize here] possible, along comes someone who:
1. Changes the game.
2. Changes the rules.
3. Changes the relationship of flatmates forever.
This is that person.
Personally, I hope he only gets 10 likes because his flatmates deserve all they get for letting him get away with his breakfast activities for god-knows how long, but then I once spent a month cleaning the bathroom of my shared house with the toothbrush of a particularly annoying housemate, so I guess this sort of thing goes on everywhere.
Though, just for the record, I do think masturbating in the kitchen and cleaning a shower with someones toothbrush are entirely different things.
Anyway, I look forward to brands adopting this same approach in the near future, no doubt endorsed by some self-proclaimed ‘social media guru’ who is of the belief nothing great or creative or social happened prior to the creation of Facebook and that every problem in the World – from flogging more tubes of Colgate to finding a cure for AIDS – can be solved purely with the use of cat videos, Facebook likes and Twitter hashtags.
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