Filed under: Advertising [Planning] School On The Web
So after much deliberation between Gareth, Northern and me [ie: an email saying, ‘who is going to do it this time’] the lovely and clever Mr GS&P has come up with the latest A[P]SOTW assignment and it’s a bloody corker.
When you first read it, you might think it sounds incredibly simple, but in my mind what Gareth is asking you to do is create the foundation for what makes every moment of greatness possible.
It’s that important and powerful.
Anyway, you can check it out here and I fully encourage you to give it a go if only to:
1. See how hard it is to clearly & concisely define a core business problem
2. Understand how it can liberate possibilities and creativity like you wouldn’t believe.
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