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Yes, I know I’ve banged on and on and on about the need to focus on truth rather than the delusional state that is known as ‘marketing truth’ … and I know I have talked about the value of ‘unplanned’ planning rather than this obsession with reframing situations and circumstances to such a degree that they basically fail to reflect any element of the true context … but recently I saw something that reminded me there are times, when a bit of marketing magic dust really can make a difference.
Have a look at this …
Yes, I know they are the ‘holes’ from donuts … yes I know their correct term is ‘yeast holes’ … but seriously, would anyone actually want to eat something that this supermarket has made to sound like a bloody STD?
Well, maybe Michael Douglas would, but no normal person.
There is a fine line between marketing that attracts and marketing that is delusion … however these delicious donut holes should serve as a reminder that marketing isn’t evil, it’s what people do with it that can push things over the edge.
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