The Musings Of An Opinionated Sod [Help Me Grow!]

This Rob Campbell Blog Post Is Brought To You By Rob Campbell For Rob Campbell In Collaboration With Rob Campbell On Behalf Of Robert Campbell …
August 28, 2013, 6:10 am
Filed under: Comment, Crap Marketing Ideas From History!

You might look at the title of this post and wonder what the hell I’m going on about.

OK, you’re probably won’t … I know you ignore everything I write and just jump to the comments because you view them as your own personal social club.

However on the off-chance my moment of post title wordiness has ignited your interest, there is a simple explanation for it and it’s this …

Seriously, what the fuck is that!

It’s pretentiousness on steroids.

Actually it isn’t, it’s twatdom on steroids.

Seriously, what on earth were they thinking.

I thought the Seoul tourism campaign of 2007 was ridiculous, but this is just insane.

If they were doing it tongue-in-cheek – like this utterly wonderful ad for FEDEX – then it might [but only ‘might’] be acceptable …

… but let’s be honest, they’re probably not.

Which simply begs the question, who wants to hit Marc Jacobs in his stupid, egotistical, smug-bastard, pretentious face first?

20 Comments so far
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you decided to come back have you campbell? how did your sex change operation go? hows if feel to be a man for once?

Comment by andy@cynic

+ gold.

Comment by DH

It’s great. You should try it some time.

Comment by Rob

he spells his fucking name with a c, what the fuck do you expect?

Comment by andy@cynic

He works in advertising at Wieden, you’d think he’d know about pretentiousness by now. I’m guessing the only reason he doesn’t is because he goes around with his head in the clouds.

Comment by DH

that fedex was based on a wpp board meeting. except the ceo in the ad doesnt need a booster seat.

Comment by andy@cynic

Rob writing about fashion is like Putin writing about sensitivity.

Comment by DH

This Rob Campbell Blog Post Is Brought To You By Rob Campbell For Rob Campbell In Collaboration With Rob Campbell On Behalf Of Robert Campbell …And will only be read by Rob Campbell.

Comment by John

Stop trying to sound masculine John, we all know you sit by the computer waiting desperately to read my posts. Sure, you might be doing it to ridicule me, but you still do it.

Comment by Rob


Comment by northern

Welcome back Rob, I hope all that needed to be sorted out for you has been sorted out. The Marc Jacobs thing is ridiculous but someone somewhere advised that. I’m guessing it is either lawyers, financiers or branding “experts”, it conveys all the elements of their version of common sense.

That FedEx as is still great after all these years. And it’s a hardcore retail spot, which adland likes to consider beneath them. If the industry did more ads like this, companies and the public might like them more.

Comment by Pete

Actually it’s a couple of years old and was his dig at the industry’s meaningless brand collaborations and diffusion ranges.

Comment by John


Comment by DH

I can use google too.

Comment by DH

Your comment is possibly one of the most disturbing comments I’ve ever read on here John. And that is saying something. Please tell me you found this on wikipedia and it’s not something your colossal brain just knew?!

Comment by Rob

I find it hard to believe that anyone in the fashion industry has a sense of irony.

Comment by Ian Gee

I’m getting there Pete … obviously to the point I can start writing my rubbish again, ha!

Comment by Rob

damn those fucking doctors.

Comment by andy@cynic


Comment by Lee Hill

As I have found out to my cost, even if it was ironic, irony only works if people know you’re being ironic
As I learned from working with Germans

Comment by northern

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