The Musings Of An Opinionated Sod [Help Me Grow!]


Pop Tarts: You Thought They Were Bad Before, Now They’re Even Worse.
October 16, 2013, 6:10 am
Filed under: Comment

A few months ago I talked about how globalisation had [potentially] made Lays chips [or should I say crisps] look like a bunch of tight asses.

As bad as it looked, at least they could argue that in terms of ‘content mass’, the pack they were claiming was bigger could have been actually bigger, but recently I came across another example of an ‘identical-but-different’ product and this time, the blatantness of the difference is not so easy to explain away:

To be honest, I was shocked that either pack had any vitamins and minerals in them because when I had my first Pop Tart – only about 6 months ago – I was convinced they contained nothing more than 100% cardboard.

But seriously, how can this happen?

Old stock versus new stock?

One pack from a country that has different definitions of vitamins & minerals compared to the other?

And more importantly, who the hell would consume a piece of cardboard with piping hot jam in the middle and covered in brown sugar cinnamon and think it is actually good for them.

There was a great documentary I watched a while back that said the reason these products exist is that the US Government give exceptionally large subsidies to farmers to grow corn products.

Corn has now become the main product ingredient in all manner of things – from [bad] food to bloody car tyres – so maybe if the governments of the World want to stop obesity and health issues, they should re-evaluate their subsidy program.

I know that is easier said than done, but if they moved their subsidies from corn products and gave it to farmers who grew a much broader base of fresh fruit and vegetables … maybe the knock on effect of that would have a longer-lasting, positive effect on humanity.

Why?

Because suddenly fresh food would be a substantially cheaper ingredient/food group than many of the convenient rubbish out on the shelves which could encourage packaged goods companies – not to mention families – to start preferring to do things with food that nurtures humanity rather than choose ‘high-profit-low-health products’ that benefits no one other than the manufacturers share holders.

I’m dreaming aren’t I?


40 Comments so far
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The answer to your conundrum is easy Robert. The pack on the left is the US variant because cardboard is considered both a vitamin and a mineral.

Comment by George

I like your suggestion that governments could encourage healthier eating by changing their subsidy criteria. I admit I have little understanding of how the system works, but I know it is currently exploited at the expense of societies health, especially for those living in lower economic circumstances.

Comment by George

I’m scared George, that idea makes some sense to be as well.

Comment by DH

electoral swingstates are corn producers,so the subsidies are for votes.. pretty simple system really

Comment by niko

You mean it’s a pretty simple explanation regarding the flaws in democracy?

Comment by Rob

Companies like Kellogg’s slap statements like vitamins and minerals on their packaging to try and give the impression the contents have some health benefits. Then they proudly announce they have created a frosted brown sugar cinnamon flavor. Not just brown sugar or just cinnamon, but FROSTED brown sugar AND cinnamon. There should be an additional corporate tax charged to food companies for the proportion of unhealthy products they produce. I know that would be impossible to pass or endorse, but this sort of fake health messaging makes me very angry.

Comment by Pete

Have a Pop Tart Pete, it will stop you being so fucking grumpy.

Comment by Billy Whizz

Says the man who thinks mac and cheese is medicinal. Literally medicinal.

Comment by Pete

Pop Tarts rock.

Comment by Billy Whizz

You’re missing the point Rob. The amount of vitamins and minerals that may or may not be in a pack of pop tarts isn’t what makes them evil, it’s that they’re the food equivalent of a queen album but without as much sickly shit.

Comment by DH

Nothing is as sweet as Pop Tarts. Not that long ago, I’d of said Myley Cyrus might be, but look how she’s turned out.

Comment by Rob

Good to see George and Rob coming out in favour of big government and high taxes.

Comment by John

You make tax sound like a bad thing John. The bad thing are the ridiculous number of loopholes the wealthy and the corporates can exploit.

Comment by George

Not against taxes, but not a great supporter of governments manipulating markets with subsidies, if only because they tend to do it so badly and too often from a partisan perspective.

Comment by John

So you are like me in so much that your issue is with the execution rather than the concept.

Comment by George

Not really sure. Not against taxes, but very much against government spending our money on market bets (via subsidy or investment). In theory, they should get more bang for their buck by shaping opinions via education curricula.

In this case, by educating people to see the benefit of fresh food and its value for money in terms of health etc and therbey crowding out demand for crappy alternatives.

Comment by John

The issue with fresh food is not so much the price as the fact that it takes preparation and people without staff believe this is either beyond them or too time-consuming. Subsidies should be directed towards education that shows them this is not the case.

Comment by John

Isn’t that what half the supermarket ads are trying to convey John? Not saying you’re wrong, but ‘awareness’ doesn’t mean adoption as you well know. Ha.

Comment by Rob

School lessons are different from ads.

Comment by John

And it seems to me that supermarket ads are more to do with getting people through the doors rather than selling them any specific produce.

Comment by John

seems more an issue with corporate donations. Stop that, or curb it a bit, and perhaps this would lessen elected officials decisions in favour of companies making unhealthy food or guns, or healtcare a luxury. running for office ain’t cheap.. staying in office is even more expensive.

Comment by niko

One of my rules of thumb is that any food that comes sealed in plastic and boasts about added vitamins or minerals is not actually real food and should be considered as poison.

Somehow I’m still a fat fuck.

Comment by Shackleford Hurtmore

Yes, if science was so bloody brilliant, shouldn’t they have worked out how to make a kebab healthy by now?

Comment by Rob

I reckon a chicken kebab with real lumps of real meat has to be healthier than a processed beef burger, surely?

And if it’s good for you, you should be allowed to eat three, right?

Comment by Shackleford Hurtmore

Also, if you are interested in the way large corporations can distort the food chain, there is a very good book/film documentary called “Food Inc”. Criticising companies in some industrialised food industries is dangerous due to “food libel laws” in some US states: http://en.wikipedia.org/wiki/Food_libel_laws

Comment by Shackleford Hurtmore

Finally, let’s remember that asbestos and cinnebar are minerals. I’ll stop spamming your comments now. Sorry.

Comment by Shackleford Hurtmore

That’s a great point. Probably literally eating cardboard has some bloody mineral content in it. Somewhere. Maybe. This is when marketing literally pisses me off.

Or should I say, pisses me off even more.

Comment by Rob

Only Pop Tarts could cause such a response rate. They say Marmite is a ‘love or loathe’ brand [like the Republican party] but they have nothing on those cardboard jam sandwiches,

Comment by Rob

I have never nibbled let alone swallowed a Pop Tart so my responses have nothing to do with them and a lot to do with having been in a room full of planners all evening.

Comment by John

That explains everything, except why you were in a room full of planners and didn’t take a gun with you.

Comment by DH

Free food and the chance to catch up with an old mate – who turned out to be presenting to the room from another country!

Comment by John

youre really back arent you campbell. more depressing than a pop tart fucking banquet.

Comment by andy@cynic

It’s only going to get worse.

Comment by Rob

A bit off-topic; but would tie in with the ‘tax-debate’ going on. http://en.wikipedia.org/wiki/Mincome

Comment by len

This blog is off topic. Thanks mate.

Comment by Rob

It sounds like an attractive idea to keep increasing the corn production and even make fuels and tyres out of plants instead of using them to feed the poor – because GM foods are seen as somehow evil and not the answer to our hunger and overfishing/farming/etc.

In that scheme of things fruit wouldn’t fit in the picture but it depends on how you look at it. I’m all for lab fruit if I can’t tell the difference and it gives me the same benefits. I’ll let them have my body for science if it all goes bad. In a non-nutty way.

Comment by Andrea

Doesn’t that depend on what you think isn’t nutty? And doctors. Especially doctors, they all are twisted freaks.

Comment by DH

Let’s hope you never need an operation from a doctor who saw your comment. I know the odds are small, but stranger things have happened.

Comment by Pete

Not that strange Pete.

Comment by DH

I’m surprised Kellogs haven’t done a promotion, get 7 vitamins, have another free.
A bit like 7 minute abs,,,,,,,

Comment by northern




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