The Musings Of An Opinionated Sod [Help Me Grow!]


LG Need To Get Out More …
February 17, 2014, 6:10 am
Filed under: Comment

Have a look at this global ad for LG Ultra Flat TV …

Not the best ad in the World is it?

It gets worse when you see the headline they’re using, “The Best View In The World”.

No it isn’t.

I know a shitload of views that are better than that.

Sure, it’s OK, but if that’s supposed to be a reflection of how awesome the new LG TV is, I’d be very disappointed.

And just for the record, I’m not being petty because when I saw that ad, I recognised the weirdly shaped building that’s on the left-hand side of the ad … at the front of all the other buildings. I recognised it, because for 4 years, that’s where I worked when I did my WPP adventure and let me tell you, as nice as the view was, it wasn’t the best I’d ever seen in life.

In fact, as much as I love Singapore – and I do – I don’t know if there was any place there that I would even put in the top 100 ‘best views in the World’.

And that’s my problem with statements like that, it’s bullshit.

Maybe if they said, “The best view in the World … for now” I’d be a bit more accepting, but even then it’s hugely rational and incredibly ambiguous.

Buying a television may not be as a pressured a decision as it once was … and the advancement of screen and function seems to know no bounds … however, if all you’re going to do is churn out some bog-standard ad that seems to not know whether it is selling how flat the screen is [no, I don’t get that either] or how brilliant the image is, then you are selling both your marketing and your product short.

As you can tell, I’m very happy about starting this week.


38 Comments so far
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You drove your television into the hotel swimming pool. Well done. Celebrate with a 3 day chat with your nearest constabulary.

Comment by Chris

LG TV. For wannabe rock stars.

Actually that might be more successful, so maybe it’s better they stick with their ‘For people who like to watch television or sleep on the television in the pool’ instead.

Comment by Rob

A blast from the past. If memory serves me correctly, the concourse (that was the name of the building wasn’t it?) immediately destroys the credentials of any view.

Comment by George

You only went there twice, imagine how I felt!!!

Comment by Rob

With a 20% top tax rate, I’m assuming the answer is “very well”.

Comment by George

excellent fucking slap down auntie. youre learning.

Comment by andy@cynic

Do you know if this is a television spot Rob? I know how much you hate television brands making commercials that try to communicate the excellence of their picture because if it looks good on an old television, there is no motivation to upgrade. I just thought if you’re going to start your week on a depressing note, that might help you truly grab the misery by the horns. This ad does a good job of it too.

Comment by Pete

That would be too depressing for words, I daren’t look.

Comment by Rob

On the subject of tvs I love how sony have gone back to doing colour metaphor but only crap
The best view is so utterly subjective but only a total prawn would suggest it’s a bloody cityscape I’ve seen a kazillion tilt shifted sunsets on Instagram better than that
Anyway I bet it looks better in Melbourne

Comment by Northern

Melbourne? The drunks are better but that’s about it. Why Melbourne?

Comment by DH

Oh really Mr Northern, and how much do you like Melbourne? Have you asked Mr M … or spoken to anyone else that we may mutually know?

Comment by Rob

I liked Melbourne a lot better when I was living in Shanghai than I do now that I’m back in it.

Comment by Ian Gee

In other news mr bump boy is a lot better
I’m a total soft touch he now has more dinosaurs than an omnicom NYC board meeting
Oh just remembered I work for omnicom. Bugger

Comment by Northern

Sackable gold.

Comment by DH

Oh well u did tell the head of hr to fuck in not so many words for telling me to wear shoes as this was a professional environment
This was unwise but safer than the response in my head which focused in the professional image a wipe clean leather dress suggesting a very different kind of pro- the kind rob uses for ‘insight’
By the way I met a lovely bloke in edinburgh who not only reads my blog he reads this one – and
He liked them. Nearly as staggering as that porn dress. Nearly

Comment by Northern

Are you drunk or tired? I still understand what you’re saying but it was like a bad kids game where you have to work out the sentence after words have been removed.

Comment by DH

I’m with Dave, what the hell were thinking when you were typing this. Obviously nothing because it’s all over the place, but I like the bitchiness you showed – even if you were told off for probably wearing trainers rather than Birkies.

As for the bloke in Edinburgh … how can he be nice if he reads our rubbish. Acknowledging your rubbish is slightly less rubbish than mine.

Comment by Rob

That’s excellent to hear.

Comment by Rob

Oh Rob, you can’t slag off Singapore. Can’t you remember what happened last time you did that. And they say Americans don’t get irony.

Comment by DH

I am not stalking you. I came across this at the weekend when I was trying to find that post you say disappeared from your blog on fridays post. I was bored. Can’t anyone be bored anymore?

Comment by DH

Based on some of the comments aimed at Robert’s obvious tongue in cheek dialogue, some Singaporeans make Germans look a hilarious bunch.

Comment by Pete

That is scary. Not the comments – which are pathetic in the most myopic way – the fact you found this video.

There are people you can go and talk to about this sort of thing you know.

Comment by Rob

freddie fucking mercury sounds more macho than you campbell. even when hes doing that balls in a vice, high pitched squeal in under pressure.

Comment by andy@cynic

I’m surprised they didn’t major on the fact that it’s apparently waterproof and floats.

Comment by John

Either that television is huge or that swimming pool is minute.

Comment by Pete

Unless you’re Baz.

Comment by DH

It’s an infinity pool.

Comment by John

For someone who makes bats look like they have 20/20 vision, your optomertist will be impressed you could make any building out, even one as fugly as wpp towers.

Comment by Billy Whizz

I know. But then 4 years of walking into the ugliest building in Singapore affects you in ways you can never quite shake off.

Comment by Rob

You are well and truly back Robert.

Comment by Lee Hill

Unfortunately for everyone – including me – that appears to be the case.

Comment by Rob

how the fuck is a roof top swimming pool with no top heavy models in the background the best view in the fucking world? more lies in adland.

Comment by andy@cynic

I knew you wouldn’t let me down.

Comment by Rob

And no, you don’t have to say how much I have … thank you very much.

Comment by Rob

No Kate Upton? That ad is a farse.

Comment by Miguel

Reblogged this on dat224466.

Comment by dat224466

Is LG in the business of selling FlatTVs to douchey Ivy League-ish fratboys? That ad, IMO, has no connection whatsoever to any consumer unless you have a job that pays big bucks (like working in WPP’s Asia HQ…) and even those guys are likely to already own a brand new huge (Samsung) FlatTV.
Or I can be utterly wrong…

Comment by Miguel

And, no… you’re not a douchey Ivy League-ish fratboy… thou the comment section meets largely such characteristics most of the time… which is entertaining

Comment by Miguel




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