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I know Rolls Royce are owned by the Germans, but I still regard them as a quintessentially British brand. Yes, I know that’s mental, but I do … possibly because my Father loved them and dreamed of one day owning a yellow one with white-walled wheels. [Don’t ask]
Anyway, I recently saw that they were launching a new model called the ‘Wraith’.
Look at it.
Imposing … powerful … demanding of attention and yet, still in possession of refinement.
Fuck, that sounds like the German football team.
Those bloody Krauts.
But that’s not what I’m conflicted about, no … what is bothering me is this:
Can you see it?
Look at the roof.
Yes, those really are lights … 1340 of the little buggers … designed to make it look like the stars at night, so even when it’s too cold or too rainy to have the roof down, it can still give you the illusion you are driving ‘al fresco’.
Is that cool?
I have to say, I like the idea of it … but I also worry it could be the motoring equivalent of this:
Of course it doesn’t really matter as I’ll never sit in one, let alone buy one – but I’m interested to know what you think.
Have Rolls Royce just added an element of luxury that separates them from every luxury car brand wannabe or have they basically turned their brand into the equivalent of Blackpool Pier … which, for those not in the know, is like saying Nottingham is Monte Carlo.
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