The Musings Of An Opinionated Sod [Help Me Grow!]


Devious Strategy In A Picture …
April 21, 2014, 6:15 am
Filed under: Comment

I’m a massive fan of what I call, devious strategy.

Massive!

I admire the brazenness, mischievousness and brains that goes into it … something that few advertising strategies ever seem to demonstrate – though to be fair, if they do it right – that’s exactly how it should come across.

Anyway, devious strategy is where an idea is developed that gives the audience something they specifically want, but crafted in such a way that it also fulfils your own personal – and totally different – set of goals and agenda.

It’s basically the policy of the Chinese Government, cunning television characters – such as Glen Close in her amazing show, Damages and Kelsey Grammer in the first season of Boss – and, if I was smart enough, me … but only to be used good ways, of course.

Ahem.

Anyway, I saw this picture recently that I thought was the ultimate demonstration of it … which begs the question, if kids can do it – and even Harry Potter can do it – why can’t adland?


13 Comments so far
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So what’s the devious strategy of this blog? Kill the internet?

Comment by DH

Are you on easter break? You haven’t mentioned it and I’m not sure if that’s because you’re missing out on a holiday the rest of us get or you’re too scared to mention it.

Comment by DH

eat your fucking jesus eggs and stop fucking commenting.

Comment by andy@cynic

I’ve had easter pizza and I feel so full I thought reading this would make me sick and feel better. I was wrong, it just made me feel more sick.

Comment by DH

Satan doesn’t celebrate easter.

Comment by Billy Whizz

Actually I am not on holiday. I am at work. Of course you think that is a holiday but that’s not the point.

So enjoy your easter eggs while I write some more blog posts.

Comment by Rob

And yes, I managed to fix the blog so I don’t have to sign off ‘Roberto’ to leave a comment. I don’t know how you did it, but I am sure it was you.

Comment by Rob

by the way campbell, the best way to ask for a free salary is to ask for a fucking divorce. thats what #2 did and she got her fucking wish. devious bastard lawyers.

Comment by andy@cynic

Oh dear.

Comment by Rob

Surely the best devious strategy is to get people to learn more about christianity by asking them if they’d like to eat a chocolate egg at easter? Happy holiday everyone.

Comment by Pete

Evil Pete. Especially for you. But good, oh so good.

Comment by Rob

about fucking time.

Comment by andy@cynic

Congratulations Andy, you managed to kill all subsequent comments.

Comment by Pete




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