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I’m a massive fan of what I call, devious strategy.
Massive!
I admire the brazenness, mischievousness and brains that goes into it … something that few advertising strategies ever seem to demonstrate – though to be fair, if they do it right – that’s exactly how it should come across.
Anyway, devious strategy is where an idea is developed that gives the audience something they specifically want, but crafted in such a way that it also fulfils your own personal – and totally different – set of goals and agenda.
It’s basically the policy of the Chinese Government, cunning television characters – such as Glen Close in her amazing show, Damages and Kelsey Grammer in the first season of Boss – and, if I was smart enough, me … but only to be used good ways, of course.
Ahem.
Anyway, I saw this picture recently that I thought was the ultimate demonstration of it … which begs the question, if kids can do it – and even Harry Potter can do it – why can’t adland?
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So what’s the devious strategy of this blog? Kill the internet?
Comment by DH April 21, 2014 @ 6:26 amAre you on easter break? You haven’t mentioned it and I’m not sure if that’s because you’re missing out on a holiday the rest of us get or you’re too scared to mention it.
Comment by DH April 21, 2014 @ 6:28 ameat your fucking jesus eggs and stop fucking commenting.
Comment by andy@cynic April 21, 2014 @ 6:35 amI’ve had easter pizza and I feel so full I thought reading this would make me sick and feel better. I was wrong, it just made me feel more sick.
Comment by DH April 21, 2014 @ 6:40 amSatan doesn’t celebrate easter.
Comment by Billy Whizz April 21, 2014 @ 7:35 amActually I am not on holiday. I am at work. Of course you think that is a holiday but that’s not the point.
So enjoy your easter eggs while I write some more blog posts.
Comment by Rob April 21, 2014 @ 7:46 amAnd yes, I managed to fix the blog so I don’t have to sign off ‘Roberto’ to leave a comment. I don’t know how you did it, but I am sure it was you.
Comment by Rob April 21, 2014 @ 7:47 amby the way campbell, the best way to ask for a free salary is to ask for a fucking divorce. thats what #2 did and she got her fucking wish. devious bastard lawyers.
Comment by andy@cynic April 21, 2014 @ 6:38 amOh dear.
Comment by Rob April 21, 2014 @ 7:47 amSurely the best devious strategy is to get people to learn more about christianity by asking them if they’d like to eat a chocolate egg at easter? Happy holiday everyone.
Comment by Pete April 21, 2014 @ 6:48 amEvil Pete. Especially for you. But good, oh so good.
Comment by Rob April 21, 2014 @ 7:48 amabout fucking time.
Comment by andy@cynic April 21, 2014 @ 8:42 amCongratulations Andy, you managed to kill all subsequent comments.
Comment by Pete April 22, 2014 @ 5:37 am