Filed under: Comment
So recently, I was involved in a discussion with someone about a post my esteemed colleague, Martin Weigel, had written.
What I found interesting was the tone the commentator had used in his comment was from the perspective that his view represented everyones experience and that just got on my nerves.
OK, so I acted like an immature prick by taking the piss, but the fact is, I get really annoyed when someone’s personal perspective get conveyed as if it is scientific fact.
The reality is in adland, there is rarely one answer or response and yet over and over again, I see people talk as if they had the authority of God to make big claims and views.
Sure, personal experience shapes our views, but that still doesn’t mean it reflects what everyone will encounter.
While there are many similarities in what we will encounter in this industry, the fact is there will always be slight differences between us because we’re all bloody different and to not recognise that – or worse – ignore it and state the outcome you believe will happen to every single person who goes through it, is both idiotic and egotistical.
So by all means express your point of view, but remember it’s YOUR point of view and so people are well within their rights to offer an alternative perspective.
Not because your view is wrong, but because your view is only truly right for you.
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