If you’re in an interview and your excuse for not having done something interesting is because the brand you work on is boring, just know that’s telling the interviewer you didn’t take any responsibility in trying to turn that around.
It doesn’t matter if you work on car tyres, deodorant or cough drops, our job is to find a way to make people care and even if you failed in getting the client to buy your thinking, it’s much better than trying to put all the blame on the client.
And even if you are convinced it was all the clients fault [which it won’t be, but I’ll humour you for a moment], at least explain what you learnt from the situation and how you used it – or intend to use it – in the future because to a potential employer, experience counts for nothing if you haven’t done something with it.
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