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Yes that is a provocative title, but before you start slagging me off as some closet racist, have a look at this ad I saw in Singapore recently …
Forgive me if I’m wrong, but I thought sex was supposed to be fun … passionate … exciting, but one look at this Durex ad and it appears I was wrong and it should be more clinical, soulless and – according to that ad – similar to washing your hands or something.
For a product promoting ‘real feel’, I find it tragic that the way they communicated this benefit was like it was a bloody pharmaceutical ad. Whether that’s because of Singaporean advertising policy, the brand manager of Durex is the most boring person alive or sex with a Singaporean is like doing your taxes is open to question, but it’s pathetic all the same.
To make it worse, PornHub.com, recently did a lovely campaign called ‘Got Wood’.
Basically, for every 100 videos watched [even if they lasted the average 3 minutes – which I’ll leave you to work out why] they would plant a tree.
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