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Before I start, I must thank my blog content curator, John Dodds, for finding this.
I should also point out that I do find the ‘tweet’ in question mildly amusing.
And I should definitely acknowledge that when it came out, it was very topical because it appeared mere hours after Apple purchased Beats By Dre.
Last but not least … I accept that in terms of ‘brand tweets’, we are woefully short of anything that is interesting, amusing or genuinely informative, so maybe Ad Age are right and this really is the ‘brand tweet of the year’.
What am I talking about? This:
What do you think?
Were Ad Age right?
Were they selling themselves short?
Or were they simply highlighting how flawed most social strategies are because they focus on finding a way to barge into people’s lives and conversations even though no one invited them in and no one cares about what they’re talking about.
As I’ve said many times, the problem with an incredible amount of brands is they scream what they want their audience to care about rather than talking to their audience about what they actually care about … and when you apply that to a medium that too many regard as a tool to deliver ‘cheap advertising’, we are destined for a life of branded digital pollution.
Maybe I’m wrong. Maybe I’ve completely missed the point. I certainly acknowledge there are some brands who use social media in an engaging and meaningful way … be it the BBC to Uniqlo to a whole host of brands in-between.
To help you decide, read this article on what a social media manager actually does all day … it’ll make your decision much, much, much easier.
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