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You’re a news network.
You do a lot of outside broadcasts.
You’re based in image obsessed Hollywood.
With those sort of dynamics to deal with, what else can you do but ensure you hire gorgeous looking journalists.
But as with most things in life, there is always a dark side to your decisions.
Sometimes they never come out, but sometimes – like the video below shows – they do.
Of course if I was a cynical man – which I’m not, obviously – I would say that while there are some obvious inherent dangers hiring a beautiful outside-broadcast presenter [especially when you ask them to report in an area that is overflowing with happy, drunk people ] the reality is it’s a double whammy of strategic brilliance.
1. Beautiful makes men watch the news.
2. The potential someone might say or do something dodgy to the ‘hot’ presenter, keeps people glued to the screen.
It’s rating-winning-ad-revenue-earning evil genius.
What a shame I have a face for radio.
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