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A while back I wrote about how stressful it must be to suffer from incontinence and how brilliant supermarkets are at packaging – and then selling us – unrelated products because they exploit the ‘romantic notions’ we have in our heads about certain moments and situations, even though they will never, ever turn out as we hoped.
Well recently I saw something in a supermarket that linked the learnings of both these posts and while I appreciate it could have been the work of some evil, genius joker … I still think it shows more consumer insight and cross-selling brilliance than most people in adland could ever hope to achieve.
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