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Even though it was utterly ridiculous I had the nerve to write about fashion yesterday, I’m going to ignore the irony and jump right back in again.
Now to be honest, this will all sound a bit sore-loserish because it involves a brand that we once worked with, versus a campaign that their new agency has put out.
In addition, I’m wrongly comparing a launch brand campaign with a tactical digital ad … but hey, this is my blog [allegedly] so I can do what I want on it.
Anyway, in the interests of professionalism, I won’t say anything else, all I will ask you to do is compare this:
… with this …
… and let me know whether you think their current approach will keep the Levi’s brand at the forefront of culture or whether they have realised that’s an expensive battle to engage in and their commercial future lies in appealing to middle-aged, averagedom … regardless of the fact few 40-somethings aspire to wear clothes that label them as a 40-something and it certainly won’t be something that will make the next generation of middle aged look at the brand in an aspirational way, as they discovered to their dismay in the 90’s.
Though that’s just me and as we all know, I’m to fashion what Krispy Kremes are to nutrition.
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