The Musings Of An Opinionated Sod [Help Me Grow!]


Let The Heart Rule The Mind …
October 13, 2014, 6:10 am
Filed under: Comment

One thing I particularly hate is when people tell you something won’t work before you’ve even had a chance to try it.

Sure, there are some things you know are going to end up in disaster … sure, some of the people who tell you this are basing it on their own experiences and are actually trying to save you from pain and disappointment … but – and here’s the critical bit – just because something hasn’t worked in the past, doesn’t mean it won’t work in the future.

If we had taken the attitude that ‘failure meant impossible’ in all aspects of our life, then we would have nothing.

No language.

No writing.

No cars.

No law.

No gadgets.

No nothing.

Zero … nada … nichts.

So while I am not advocating we all throw ourselves out of the 10th floor window in a bid to prove ‘man can fly’ … nor am I celebrating the importance of failure [which only has validity if you have put in the effort before you’ve failed and learnt from it, afterwards] I am saying that business should give their hearts a bit more respect than they currently do, because for all the importance of brains, that’s where the seeds of incredible always start.

Oh, and if you need another reason … how about the fact that so many new products end up failing, despite the fact they have been considered, debated and tested to within an inch of their life.

Of course the reason companies still favour this approach is because it makes a better argument to their shareholders when things go tits-up.

Better to say ‘you considered everything’ and failed than look economically negligent by talking about following your heart.

But as I said, I’m not suggesting you let your heart have complete control.

I’m not saying you should ignore realities or standards. I’m simply saying that it’s better to start in an area that excites you than to focus purely on the things that ‘make immediate sense’ … especially if you’re hoping for a totally different result than what has gone on before.

Of course, there are occasions when that can happen.

Very, very rare occasions – where society intersects with what you’ve been up to – but in a World where companies are continually looking for the next new, new thing … maybe they need to realise that so much of what society loves [as opposed to just likes] started off with the heart rather than the head and instead of treating them as opposing forces, they need to get back to realising they’re co-dependent friends who can change the outcome of anything.


20 Comments so far
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“It’s better to start in an area that excites you than to focus purely on the things that ‘make immediate sense’. It’s where the seeds of incredible always start”. Nice.

Comment by Pete

How would you do this effectively Rob? Excitement has to be contagious or it can lead to conflict or apathy from the broader team.

How do you ensure people are all on the same page but also objective enough to ensure you are not going down a foolish path or giving it the consideration it needs to ensure the chances of success are maximised?

You have done this a few times, so I’m wondering what was your method to success or was it just luck and madness?

Comment by Pete

Success? At failing.

Comment by Billy Whizz

Never trust the opinion of a man who gets excited about a new flavor of pot noodle.

Comment by DH

Ha … I sort-of agree with Billy & Dave, I’m not sure if I’m the best person to describe it. Without a doubt, it has always started by some sort of infectious idea. Something that is either audacious/mental in it’s concept or utterly mischievous.

But the journey towards realisation is full of all sorts of traps … financial, legal, practical … which is why for me, one of the key things you have to do to stand a chance of getting anything through is keeping the initial surge of excitement flowing, even when you’re on your 10th prototype and the bloody thing isn’t quite working as you planned.

As I said, I don’t know if I’m the right person to explain this Pete, if I was to suggest anything, it’s to surround yourself – as I did with people like you – with smart buggers who can see the end goal but enjoy the challenge of the journey.

Being a single-kid, I’m not that good at that bit.

Comment by Rob

If it doesn’t come from the heart, you won’t be motivated to put in the work to make it happen.

That said, I think you’re being a little premature in condemning the 10th floor flying experiment.

Comment by John

Maybe this is a test for planners. They already think they can walk on water so this is a natural progression.

Comment by DH

There is a lot to glean from this post. The difference between like and love. The step change potential that can come from excitement and the codependency of heart and head. All excellent points and another good read. Long may it continue Robert.

Comment by George

It would be remiss of me not to point out that if we had no nothing, then we wouldn’t have nothing and your argument would implode.

Comment by John

That’s the Doddsy we all know and put up with.

Comment by DH

It still doesn’t mean your Nike car is a good idea Rob.

Comment by Bazza

I am not making a bloody Nike car. Nor have I ever suggested we make one. Nike bikes is another thing though … ha.

Comment by Rob

But doesn’t that just add to the confusion of how you pronounce the bloody name?

Is it a Nike bike? Or a Ny-kee bi-kee?

Comment by Ian Gee

Hahahaha … I said that to them [& Dan Wieden]

If both are some of the most highly regarded and well known brands in their industry, how come there is no consistency in how people call either name. I’m waiting for the phone call to tell me I’ve been fired. But then I’ve been waiting for that since before I started.

Comment by Rob

It’s Nikeee cos that’s how the Greeks say it.

Comment by John

Since you returned from holiday, you have written a series of informative and thought-provoking posts. I hope it continues, this one in particular is very good.

Comment by Lee Hill

To be honest Lee, I write my posts so far in advance I can’t remember what is next and I can’t really be bothered to look. But it won’t last long … it might last a little longer … but we both know it can’t last long. Ha.

Comment by Rob

Really like this. Most of the pretentious psychology shows our instincts are more highly developed than our rational mechanisms.
Most of the time, you’re rationalising what you already decided

Comment by Northern

Yep … that’s why I hate when people talk about things either emotionally or rationally when they are interconnected, even if the emotion drives the desire and the [post] rationalisation, justifies it.

Comment by Rob

oh fuck. another oprah type post. with a fucking hallmark type poem to start it all off. i want to kill myself.

Comment by andy@cynic




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