The Musings Of An Opinionated Sod [Help Me Grow!]


Behold, The World’s Most Ironic Ad …
October 14, 2014, 6:15 am
Filed under: Crap Campaigns In History

This is what happens when [marketing] people forget that to stand any chance of making people give the teeniest shit about you, you don’t communicate what you want people to know, you communicate what they want to know.

That said, I bet the person behind this was some media planner who told them:

“People riding the underground don’t want to make eye-contact with other passengers so they look around for things to occupy their attention, like long-copy ads. This is the perfect opportunity for us to run an ad that fully explains the symptoms of ADHD to a highly captive and engaged audience”.

I’m telling you, I can literally hear that being said.

Maybe it could have worked if the ad wasn’t addressing people in the first person.

Maybe it would be less bloody ridiculous if it started with the words, ‘Do you know someone who …’, but it didn’t, instead they used long-copy to try and connect with people who have an inability to focus on anything for more than a few seconds.

Shame on the media planner for only focusing on the medium not the audience.

Shame on the client for only focusing on what they want to say, not how they should communicate it.

Shame on the underground sales team for only focusing on their sales targets, not effectiveness.

And to anyone who say’s, “but you’re writing about it, so that proves its successful” … may I suggest you visit here, because you’ll find a place that appears to value disruption more than it does meaningful resonance.


28 Comments so far
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I can hear a planner saying exactly that Robert. Embarrassing and ridiculous.

Comment by George

That’s because a planner did say it. Or wrote it. Were you behind this Rob?

Comment by DH

looks like the fucking planner suffered from adhd with choices like that. and the fucking copywriter was struck down with twatism.

Comment by andy@cynic

A bad case of twatism by the looks of it.

Comment by Rob

disrupt this. disrupt that. its all fucking shit. you want to be fucking distinctive not fucking disruptive. when will you stupid fuckers learn?

Comment by andy@cynic

And in a few words you dismantle the core premise of the TBWA network and consign it to the scrap heap. Fantastic point, well said.

Comment by George

and youre surprised for what fucking reason exactly? twat.

Comment by andy@cynic

Your industry needs you.

Comment by John

I agree with George and John. You’ve just brilliantly and wisely destroyed a core tenet of the advertising biz.

Comment by Pete

not my fucking industry doddsy. im much fucking better than that. i only did it for the free fucking pencils but im mr fucking technology these days.

Comment by andy@cynic

The Nerd King rises.

Comment by John

I’ll inform Saint Ive about your availability Andy.

Comment by Bazza

You’re showing your smarts again Andy. How many times have we said you shouldn’t be doing that on this blog!!! [But I’ll be stealing it]

Comment by Rob

Still haven’t got the hang of capital letters though.

Comment by DH

I’m still uncomfortable when Mr. Andy makes sense.

Comment by Miguel

Judging by how long all your posts are Rob, you suffer from the opposite of ADHD.

Comment by Bazza

nice insulting bazza. did siri tell you what to fucking say?

Comment by andy@cynic

My sides. Oh my sides …

Comment by Rob

Bazza goes bad. Good work.

Comment by DH

What terrible thinking and execution. What makes it even worse is that it appears it’s for a charitable organisation and they won’t have the resources to spend on bad communication.

Comment by Pete

its no fucking als campaign thats for fucking sure.

Comment by andy@cynic

Yes … but let’s be honest, no one can really afford to spend money on bad communication.

Comment by Rob

I obviously support this post

Comment by Northern

Why are you up so early???

Comment by Rob

Early? I rise at 6 every day, on the bike 7.10.
On the rare mornings Evie doesn’t wake up at 5am.
Oh yes, work is one thing, offspring is quite another .
I did try convince Juliette we needed an au pair, but not a positive response

Comment by Northern

So much for your powers of persuasion.

Comment by Rob

I should have used Media Arts

Comment by Northern

Yeah … that would have worked. Bore her into submission.

Comment by Rob




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