So today, at Wieden Shanghai, it’s founders day.
Founders Day is a day that celebrates the beginning of Wieden+Kennedy.
The actual day is supposed to be April 1st – the perfect day to start this company – but as this is China, we’re a bit late.
It’s a day to remember why we’re here. What we do. What is expected of us.
It’s also a day to go a little bit ridiculous.
OK, a lot ridiculous.
Anyway, today is our 10th anniversary in China.
A huge amount has happened over that time.
A huge amount of work has been created.
A huge variety of clients have been in the building.
A huge amount of talented people have worked here. [And me]
And while many said we would only survive a year before running away with our tail between our legs, we’re still here … still doing interesting things … still not conforming to the stereotype of advertising.
Now it is fair to say that China and Wieden are not natural bedfellows.
One believes money can change the World whereas the other believes creativity can change the World.
And without doubt, there have been tough times and challenging times over the years … but it just means things are even sweeter when you create something that makes a difference for client, culture and creativity.
So for that and that alone, today is a day worth celebrating.
Especially as it will annoy the hell out of the haters.
Happy Founders Day.
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