The Musings Of An Opinionated Sod [Help Me Grow!]


Customer Service Mentaldom …
May 5, 2015, 6:20 am
Filed under: Comment, Crap Marketing Ideas From History!

Yes this is real.

And yes, it is utterly stupid.

However as mad as it is, I don’t know if it’s any more ridiculous than the companies who spend millions of dollars saying customer satisfaction is their priority rather than doing stuff that proves customers satisfaction is their priority.

It is as annoying as those companies who bang on about their staff being their number 1 asset but treat them as a commodity with a ‘use-by’ date.

The reality with all these ‘mission statement proclamations’ is that unless you act on the implications of the words, they just end up being meaningless rubbish … which is why marketing is in danger of being the tool of the lazy rather than the amplifier of the good.

Of course there are agencies out there who don’t care.

Their strategy appears to be ‘take the money and run’.

But if we all do that, we undermine our value, relevance and future.

So we can’t let that happen.

But it’s down to us.


17 Comments so far
Leave a comment

That can’t be real. No one could be that stupid could they? What am I talking about, some people watch Fox News without a sense of irony. Give me strength.

Comment by George

The fact FOX News says they’re all about being ‘fair and balanced’ shows there is a vibrant sense of humour going on in many companies today. Unfortunately, it’s the customer that seems to be the punchline.

Comment by Rob

It’s so stupid it could be brilliant. If the subsequent customer experience is good and all staff reference the “you are not a number to us”, it would be brilliant.

But it’s probably not.

Comment by John

I was once given the number 666.

Comment by Billy Whizz

Please tell me that’s true.

Comment by Pete

I didn’t know high school classes were that large.

Comment by John

I’m not a planner so I don’t lie.

Comment by Billy Whizz

Just the once?

Comment by DH

That’s a long queue at the STD clinic.

Comment by Rob

The fact this is for a company called PrimeCare adds to the overall humor. Black comedy at its best.

Comment by Pete

Racist.

Comment by BIlly Whizz

Still mature.

Comment by Pete

Prime care are a horrible company. I’m surprised they even went to the effort of making that sign because every experience I’ve had with them, they’ve made sure I’m a number. Then they’ve made sure my number is never called and if they accidentally do, they say my treatment isn’t covered by their policy.

Comment by DH

Do they wear those all in one white virus suits when you see them?

Comment by Billy Whizz

Like your girlfriends do? No.

Comment by DH

Bloody hell, I seem to have hit a nerve there.

Comment by Rob

Well Dave was a bit of a hypochondriac so maybe they’re just sick of him coming in to discuss his life threatening head cold.

Comment by Bazza




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