When I was in the UK recently, we found ourselves in a cheap and cheerful hotel.
While it was clean and quiet, it had no food service and so if you wanted to eat, you went to the cheap and cheerful pub next door.
In-keeping with these sorts of ‘restaurants’, the menu consisted of food that was cooked by being placed in a deep fat fryer … but what really got me was the portion sizes.
Frankly they were huge.
I mean absolutely massive.
And this is coming from a man that loves his [bad] food.
What the hell is going on?
What’s worse is they are trying to make it even bigger.
Seriously, look at this:
Yes … despite offering basically a whole set of farm yard animals on a plate, they offer you the opportunity to ‘Go Large’.
Are they mad?
They used to say that anyone who visited the US for 2 weeks would put on about 7 pounds over that time, but I bet it’s the same – if not more – when you now visit the UK.
Of course part of the reason – and there are many – is that the food companies have made us think quantity represents value.
Our minds now look at the portion size and compare that with the price to evaluate whether we are getting a good deal.
Doesn’t matter it’s full of fat, salt and sugar.
Doesn’t matter that it contains way more than anyone needs in a single meal.
Doesn’t matter that there are more calories than Elvis could munch down.
Value is now often viewed as quantity not quality – especially when we’re talking about prices of between 5 and 10 pounds – so it’s no surprise many lower income families view this sort of food as their average dinner.
Years ago Jamie Oliver took this issue on with his school dinners program.
Regardless what you think of him, I thought this was a great idea but sadly, it’s still easier to obtain food like this – at least in the UK – than something approaching anything with some health value.
With so much pressure on NHS funding, surely it’s time the Government start taxing companies who make this junk and cause future health problems?
I know ultimate responsibility lies with the parent/consumer but by the same token, when people are literally surrounded by opportunities to choose the wrong thing – driven by big corporations who do all they can to push their low-quality food drug [as seen in the brilliant W+K WeightWatchers ad below] into the hearts, minds & mouths of society – surely a Government whose job is to protect it’s citizens should step in?
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